WebFX, the leading tech-enabled digital services provider for premium SMBs, today announced the acquisition of Nutshell, a CRM and email marketing platform that helps B2B organizations work together to close more deals.
WebFX provides end-to-end revenue marketing solutions for over 1,000 brands in the U.S. Offering both digital marketing services and software, the acquisition of Nutshell fulfills a key need for SMBs focused on revenue generation.
“Our mission is to drive meaningful revenue growth for our customers and adding in a world-class CRM to our capabilities is a huge complement to the services and software we provide,” said William Craig, CEO and Co-founder of WebFX. “Being able to effectively manage, measure, and market to in-pipeline leads is essential for B2B companies and we’re thrilled to expand our capabilities.”
“WebFX has been a Nutshell customer for over nine years and witnessed the power and reliability of the platform firsthand,” Craig added.
Founded in 2009, Nutshell has explored strategic partnerships in the past, but none felt like an ideal fit until the company entered talks with WebFX earlier this year.
“Any partnership had to make sense for our business, our team, and our long-term vision,” said Nutshell CEO and Co-founder Andy Fowler. “When I met Bill and the rest of the WebFX team at their campus in Central Pennsylvania, I was immediately struck by a sense of shared culture. We both believe that success naturally follows from giving our customers and our team as much care and support as possible. We were very fortunate to find a partner that’s just as purpose-driven as Nutshell, and just as focused on helping small businesses grow.”
Future goals for the partnership include an expanded presence in Ann Arbor, introducing new marketing and revenue capabilities to Nutshell, and the completion of a full-circle growth software suite.
“Our aim is to enable SMBs to use software to simplify complex marketing and sales activities. As the digital space evolves, the combination of our expert-led digital marketing services and simple but powerful software like Nutshell equip SMBs to meet their lead and revenue goals,” said Craig.
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