adPlanet Retail Media Group, the largest grocery and retail digital out-of-home (DOOH) network, announced a new deal today as part of its current partnership with AllOver Media®, the largest alternative out-of-home (OOH) advertising company in the US.
The new program will establish AllOver Media as adPlanet’s exclusive sales consultants focused on servicing the “big six” largest agency holding companies: WPP®, Omnicom Group®, Publicis®, IPG®, Dentsu®, and Havas™.
AllOver Media’s sterling reputation and depth of knowledge in the OOH media space will improve alignment between how media buyers at ad agencies are accustomed to purchasing OOH media and adPlanet’s DOOH offerings.
With AllOver Media dedicated to this segment, buyers at these important agencies will be able to leverage adPlanet’s expansive network of digital screens, with the potential to reach 1.4 billion monthly impressions across 162 DMAs.
“As adPlanet’s footprint continues to grow, it’s critical that we have experienced professionals translating our capabilities to these agencies,” said Cliff Wohl, General Manager of adPlanet Retail Media Group. “Thanks to AllOver Media’s expertise, our partnership will enable us to serve the needs of these agencies and simplify the buying experience for them.”
“We continually strive to find the most innovative and impactful ways to give our customers what they’re asking for, and adPlanet’s DOOH network offers an exciting new avenue for a broad spectrum of advertisers to benefit from incredible exposure in grocery and retail venues,” said Mike Albo, Vice President and General Manager of AllOver Media.
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