Tubular Labs, the global leader in social video intelligence, today announced the return of Instagram Reels views to Tubular customers. A highly anticipated update, it brings back trusted, platform-verified view counts that complete the picture of Instagram’s performance and enable consistent metrics to measure cross-platform social video performance.
As an official Meta Measurement Partner, Instagram Reels views are now returning to Tubular once again due to Meta’s recent update to the Business Discovery API. A top feature request from customers, these view counts on public Instagram Reels from both creators and businesses offer a deeper look into Instagram’s performance to benchmark content, track trends, and make faster, data-driven decisions.
Instagram Reels continues to be one of the fastest-growing social-video formats, making visibility into its views critical for today’s marketers. Since late 2020, more than 1.6 billion videos have been uploaded to Instagram, making it one of the most prolific sources of social video content. That’s an average of nearly 1 million new videos every day on Instagram.
With this update, Tubular strengthens its role as the go-to source for marketers who rely on accurate, timely, and comprehensive social video intelligence. Tubular is adding over 27.5 billion data points from Instagram Reels, which will continue to populate across all areas of the platform.
“We’re thrilled about the return of Instagram Reels to Tubular as it has consistently been one of our most requested features from customers,” said Jill Nicholson, CMO of Chartbeat, parent company to Tubular Labs. “Now, Tubular customers can see the full picture on Instagram to identify opportunities faster, optimize strategies with precision, and analyze cross-platform metrics.”
Key capabilities:
- Unified cross-platform analysis: Evaluate Instagram performance side-by-side with other social platforms using consistent metrics
- Measure what matters most:Platform-verified views give a complete, trusted picture of how content performs
- Streamlined, accurate reporting:Eliminate the need for any workaround and simplify cross-platform reporting for a single source of truth
“The return of Instagram Reels views on Tubular provides our team with trusted, platform-verified data and consistent metrics across social platforms, empowering us to make smarter, faster decisions on our video strategy,” said Fabienne Vossen at Benefit Cosmetics. “In beauty, trends move quickly and Tubular helps us benchmark content, track what’s trending, and stay ahead, now with Instagram Reels included.”
Instagram Reels views are now available to all Tubular customers, ensuring customers remain at the forefront of industry measurement and analysis, with metrics and insights to drive business outcomes. To request a demo and learn more about Instagram Reels, click here.
About Tubular Labs
Tubular Labs, the social video intelligence company, is the only solution to provide a unified view of the content, interests, and behaviors of audiences across YouTube, Instagram, Facebook, Twitch, and more. With the largest social video database covering more than 15 billion videos and 45 million creators, Tubular helps brands, agencies, and media companies anticipate trends, identify emerging creators, and optimize video strategies for maximum engagement. For more information, visit www.tubularlabs.com.
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