Horizon will manage local media, bringing a video-led, analytics-driven approach across key markets
American Residential Services (ARS), one of the nation’s largest providers of air conditioning, heating, and plumbing services, has selected Horizon Next as its media agency of record. The appointment reflects ARS’s focus on strengthening its local media strategy through more sophisticated video planning, activation, and analytics.
As media agency of record, Horizon’s responsibilities include strategy, planning, activation, and measurement across local video, audio, and out-of-home (OOH), across its platform of 25 brands in more than 55 markets.
ARS sought a partner with deep category expertise, strategic thought leadership, and advanced measurement capabilities to drive growth across key markets. Horizon will work closely with ARS to optimize video and local media effectiveness through smarter investment decisions, stronger measurement frameworks, and a disciplined, video-led approach that drives revenue.
Drawing on extensive experience in the home services category and in-market knowledge, Horizon also identified meaningful cost-efficiency opportunities while maintaining results, reinforcing its role as a strategic partner focused on quantifiable business impact.
“ARS operates in highly competitive key markets where media effectiveness depends on both precision and scale,” said Richard Thomas Hill, Chief Marketing Officer, ARS. “Horizon showed a strong ability to bring structure, insight, and analytics to our video strategy while understanding the nuances of local decision-making across our platform.”
“Horizon’s experience in home services and local-market media positions us to help ARS unlock greater value from video and location-based channels,” said Gene Turner, President, Global Chief Client Officer, Horizon. “By combining strategic leadership with advanced analytics, we will help ARS drive more efficient growth in the areas that matter most.”
