ABCS Insights, a leading ad effectiveness analytics company, today announced its selection as the primary measurement partner for Screenverse, the largest network of digital out-of-home (DOOH) inventory. ABCS will enhance the attribution and performance measurement of Screenverse’s digital out-of-home (DOOH) advertising campaigns.
As part of the partnership, ABCS Insights will provide full-funnel campaign validation and optimization relating to brand, consideration, and sales lift. It will also report iROAS. To deliver these insights, ABCS leverages industry-leading deterministic datasets, including:
- A 23 million-household receipt panel
- A 20 million-member U.S. survey panel
- A location dataset of 70 million individuals
This privacy-safe location data will enable precise visibility into which consumers are exposed to Screenverse’s out-of-home placements—establishing a verifiable connection between ad exposure and downstream effects.
“We are thrilled to partner with Screenverse to provide a comprehensive measurement solution,” said Jerome Shimizu, CEO of ABCS Insights. “Screenverse’s industry-leading network of 100,000+ digital screens across 210 markets offers advertisers the versatility to drive results at every stage of the funnel. Our ability to measure and optimize each step of that journey complements that versatility perfectly.”
“At Screenverse, we’re always looking to align with partners who not only understand the evolving landscape of programmatic DOOH but push it forward. ABCS Insights stood out as our preferred measurement partner because of their deep expertise, flexible approach, and commitment to delivering actionable, omnichannel insights,” said Montana Accavallo, SVP of Programmatic and Client Strategy at Screenverse. “As advertisers increasingly demand ROI, this partnership reinforces our shared belief that robust measurement is critical to unlocking the full potential of DOOH within the broader media mix.”
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