Bluewater Media, a Clearwater-based DTC Advertising Agency, announces today the expansion of its already impressive studio capabilities. Bluewater recently completed the expansion pushing the square footage from 33,000 square feet to 36,000 square feet, allowing for even more world class creative capabilities. The addition gives producers a bigger toolbox to serve its clients’ production needs.
“The expansion has given us the space to house eight more ‘ready to shoot’ sets. Our clients are always looking for speed to market advantages, and the turnkey additional sets gives us rocket fuel to develop more amazing ads even quicker than we already do,” said Rob Fallon, Bluewater CEO.
Bluewater has added a two-story living room set, bedroom sets, new flexible kitchen sets, bath sets, industrial garage looks, laundry sets, and a retail/pharmacy store set. The mix of all these fresh looks has been driven by client demand for ad content. The agency’s daily production needs range from giant scale broadcast ads to laser targeted digital ads, all the way to volume organic digital content strategies.
“But no matter the format, Bluewater is ready with the best people and resources for any creation,” said Brandon Anthony, Bluewater VP of Production.
The new build joins the existing studios that already include a grand white cyclorama studio, a built-in house studio, a webcast and audio recording studio, and a kitchen studio that is preset and pre-lit with five robotic cameras ready to go live with a moment’s notice. The productions are served by three different production grip and lighting trucks with access to over 10 tons of grip and lighting equipment and surrounded by 10 edit suites and five animation suites to surgically push all the creative to consumers.
“But what makes us really special is our people,” said Mia McCormick, Bluewater VP of Creative. “Bluewater has a staff of over 110 strong, converging to help our clients grow in all ways. Not only do we develop and execute top performing creative every day, we also boast the sharpest media minds in the business that are driven by data and analytics to achieve proven results.”