Marketing Analytics, Performance & Attribution

Adtech Company Edge 226 acquires Webpals Mobile

Edge 226, a adtech leader announces the acquisition of performance marketing company Webpals Mobile
adtech, social media, Advertising, Promotion, DSP

Edge 226, a leading provider of advanced ad-tech solutions today announced the acquisition of Webpals Mobile to affirm its strength in the app-install market while increasing focus and scale through social channels.

CEO of Edge 226, Avishay Raviv said that they are excited to announce the acquisition of Webpal mobile. This acquisition now combines Webpals Mobile’s unique knowledge of mobile social marketing with our performance-driven DSP. The combination of our performance-driven DSP and Webpals Mobile’s social marketing excellence aims to answer one of mobile’s biggest challenges that is, high quality user acquisition for app developers, at scale.

Webpals Mobile, previously known as DAU-UP ClicksMob, a Google App preferred creative partner and a marketing partner of Facebook, focuses on driving high-intent users for social gaming applications and premium performance advertisers.

Webpals Mobile is a highly complementary fit with Edge226’s current business, delivering a range of synergies and strategic benefits. This acquisition diversifies Edge’s business opportunities by allowing entry into previously untapped channels and markets, all while providing improved growth opportunities in existing markets. Along with the various benefits that this brings, Edge226 now becomes an:

  • Official Facebook Marketing Partner – Webpals Mobile has been an official Facebook Marketing Partner for several years, offering vast experience ranging from campaign management of gaming, finance and eCommerce apps across Facebook, Instagram, and Snapchat.
  • Official Google App Preferred Creative Partner – Webpals Mobile was named to Google’s App Preferred Creative Partners program, as one of eight trusted agencies to help app developers manage creatives from design to reporting.
  • Internationally reaching agency – Webpals Mobile has a strong presence in the APAC markets.
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