New Insights subscription delivers category-level benchmarks across 175+ DMAs across the United States, covering OOH, TV, radio and digital, with analysis across 100+ local advertising sub-categories. Guideline today announced a...
New MediaPET-powered methodology allows researchers to perfectly recreate advertisements using AI, enabling precise measurement of every creative element. MediaScience today announced a major breakthrough in advertising research with its latest feature, “Creative...
The first DSP platform with a native direct mail component, enabling brands and agencies to activate identity-based first-party and third-party campaigns within a single campaign workflow. FullThrottle Technologies, LLC, a...
Escalated.io (escalated.io) has released a key software update for its invalid traffic filtration service meant to bolster the company’s technology and safeguard industry players from increasing ad fraud threats. General and sophisticated invalid...
AdTech Holding is pleased to announce that its flagship project PropellerAds, a global leading advertising platform, has successfully passed the ISO 27001:2022 Surveillance Audit. This result confirms that PropellerAds’ Information Security...
First-of-its-kind partnership covers audio, video, and streaming attribution at zero cost to buyers, absorbing the industry’s biggest ad-deal friction point entirely YMH Studios today announced a strategic attribution partnership with...
