Marketing Automation

Amplero Named a Cool Vendor in AI for Marketing by Gartner

Leading analyst firm recognizes Amplero for innovation in AI Marketing
Programmatic Advertising

Amplero, the AI Marketing Hub that allows marketers to build lasting customer relationships at a scale not humanly possible, today announced that it has been recognized as a Cool Vendor based on the October 1, 2018 report titled, “Cool Vendors in AI for Marketing” by Andrew Frank, Mike McGuire, Bryan Yeager, Benjamin Bloom at Gartner, Inc. This is Gartner’s first research report focused on interesting, new and innovative vendors, products and services in AI for marketing. Gartner’s report points out that “AI’s capacity to transform marketing is obscured by a fog of hype, but the breakthroughs are real. Marketing technology leaders need to engage in AI initiatives or risk being blindsided by disruptive AI-enabled competition.”

Amplero was founded in 2016 with the mission of helping brands build stronger, long-lasting relationships with their customers by using machine learning and artificial intelligence to orchestrate relevant interactions across all communication channels, addressing scale and complexity that cannot be accomplished using traditional marketing tools and processes.

“It is an honor to recognized as a Gartner Cool Vendor in AI for Marketing,” said Jamie Miller, CEO of Amplero. “Our company has measurable, real impact that is seen each day by our customers in the retail, mobile, and banking industries. Our customers validate the value we bring them, but it’s especially exciting to have respected industry analysts tell us we stand out in the B2C martech crowd: that we are doing something unique.”

Amplero aims to eliminate the bottlenecks that form with traditional rules-based marketing tools and processes.

Amplero helps brand build lasting relationships at a scale not humanly possible. Amplero AI Marketing technology experiments, learns and optimizes each interaction as customer relationships evolve. The result: meaningful, relevant interactions that make each customer feel known and understood, leading to greater customer satisfaction, loyalty and positive business results – all while keeping the marketer firmly in control.

The information in the report is of value to CMOs and marketing professionals who wish to activate their customer data and scale marketing and optimization programs that yield positive business outcomes.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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About Amplero

Amplero lets brands be human again.

Despite the exponential growth of customer data, major brands still fail to understand individual consumers. Moments of interaction on the phone, in the app, or at the store, don’t connect. Each channel of communication is driven by its own data and automation rules.

But where humans and existing marketing systems are overwhelmed, artificial intelligence marketing (AIM) thrives. Amplero enables consumer brands to build lasting relationships at a scale not humanly possible. No more mindless automation. No more fragmented interactions. No more feeling misunderstood.

As a recognized leader in the AIM category, Amplero was named to the “Top 5 Most-Promising AI Startups” by VentureBeat and “CB Insights AI 100” featured in Fortune Magazine. Amplero founder and Chief Scientist Olly Downs, PhD, holds 35 patents in machine learning and computational mathematics.

To learn more about how the future is human, contact us or connect on Twitter and LinkedIn.

SOURCE Amplero
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