Off the heels of its $210 million Series D funding round, AppsFlyer welcomes Mar Brandt as Senior Vice President and Head of Sales to strengthen the global attribution leader’s enterprise sales organization in North America. With 20 years of strategic sales experience, Brandt brings her enterprise sales expertise in building and transforming teams to drive growth. Throughout her career, marked by numerous accolades and awards, she’s helped define and shape enterprise sales strategies martech news.
“AppsFlyer is in a strong position, poised for monumental growth and I’m excited to be in a role where I can drive meaningful change as we expand our presence in North America and further scale our sales efforts,” said Mar Brandt, Senior Vice President and Head of Sales, AppsFlyer. “It’s an amazing time to be a part of the marketing measurement space, especially as marketers are recognizing attribution data as more than just a narrow focus, but a core function martech.”
Brandt joins AppsFlyer after leadership roles at Sitecore and Experian Marketing Services. As Sitecore’s Vice President of North America and Head of Enterprise Sales, Mar entered the company at a pivotal time, while it was transitioning from a traditional software company to a cloud-first organization. During her tenure she cultivated the enterprise sales organization from the ground-up, then established the firm’s first vertical specific sales program and introduced a new way for the company to sell its customer experience services.
At a time when marketing technology was undergoing a huge transformation, Mar took part in the change first-hand during her time at Experian, witnessing the company’s massive growth as it acquired multiple companies. She recognized the opportunity and importance of a cohesive sales program, and led its strategic accounts organization to grow an established book of business by double digits year-over-year. Mar was also a founding member and an executive sponsor of Experian’s first women’s network in North America.
“Mar brings exceptional operational leadership skills to AppsFlyer, which is evident from her time at Sitecore and Experian,” said Brian Quinn, U.S. President & General Manager, AppsFlyer. “We were looking for a strong transformational leader who could elevate and scale our sales organization. Mar was the perfect choice to implement new processes and put core systems into place in a way that will allow us to drive faster growth and even more efficient sales cycles.”