ALA
ALA

-Founded in 2008, the Australian Loyalty Association (ALA) is an esteemed organisation dedicated to providing thought leadership, educational resources, and networking opportunities to professionals within the loyalty industry. The ALA currently boasts a membership base exceeding 4,500 individuals, including Chief Marketing Officers (CMOs), Chief Customer Officers (CCOs), Loyalty Managers, Marketing Directors, as well as professionals specialising in Insights, Technology, Customer Relationship Management (CRM), AI and Analytics. The ALA Advisory Board is composed of prominent loyalty experts from leading brands and loyalty service providers. The ALA encompasses a diverse range of initiatives, including its Accredited Customer Loyalty Courses, the Asia Pacific Loyalty Conference, the Annual Loyalty Insights Report, the Loyalty Marketplace, the Young Members program, News and Content Hub, and Brand Membership.
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