New deal integrates creative metrics, including 39 emotions, attention and brand recall, into a unified marketing platform Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative...
Small and medium-sized businesses (SMBs) can now create personalized AI-generated ad campaigns and optimize them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, the industry-leading...
Creative Data Feed API delivers full-funnel, real-time creative evaluation and optimisation for RMNs, measuring emotions, attention and purchase intent across every individual ad at scale Retail media networks (RMNs) and...
Creative data provider DAIVID unveiled a new tool that instantly measures the effectiveness of AI-powered creative, helping marketers maintain the quality of their ads amid a surge in Gen AI...
Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’...
Marketers will be able to measure and optimize the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading...
Former Ace Metrix CEO Peter Daboll has joined DAIVID – an AI platform that helps marketers by predicting the effectiveness of their creative at scale – as the company’s new...
Global creative effectiveness platform DAIVID launched a new AI-powered, self-service solution that predicts the emotions and attention levels an ad will generate, and its likely impact on brand and business...
