An Email Marketers’ Guide to Consumer Privacy Changes
The email industry largely represented a lawless Wild West for many years, with senders calling the shots. But an increase in both the availability and use of personal data combined...
Laura Christensen
8 results found
10 Habits of Highly Effective Marketers
What does it take to be successful at email marketing? Many factors influence email program performance, from budget and staff to technology. But the person managing an email program can...
Understanding Personas and How to Use Them
How well do you really know your brand’s audience? It can be easy to think of your audience as segments of prospects vs. customers or recent purchasers vs. lapsed buyers....
Coming to Terms with Terms & Conditions Emails
Do you remember what your inbox looked like one year ago? In the weeks leading up to Europe’s General Data Protection Regulation (GDPR) law going into effect on May 25,...
The Softer Side of Email Personalization
In email marketing we talk about subscriber engagement a lot. If your emails aren’t relevant to your subscribers, they’ll end up deleted or marked as spam, negatively impacting your inbox...
What’s Ahead: Email Marketing Predictions for 2019
Many email marketers are busy setting new goals for the year ahead. In order to prioritize, it’s important to consider some of the key factors that will shape email marketing...
3 Steps to a Successful Triggered Email Program
Email marketers strive to build customer relationships and drive strong email revenue. Yet data shows that the one targeting strategy proven to be most effective for improving email engagement is...
The Importance of Trust Between Email Senders and Subscribers
Performance metrics are critical to assess the success of email marketing. Much time and attention is spent analyzing open rates, click-throughs, and conversion rates; yet there is an underlying metric...
