Early Canadian measurement benchmarks show digital campaigns delivering a median 5.73% sales lift and $2.00 iROAS ABCS Insights today announced the availability of its full-funnel advertising effectiveness solutions in the Canadian...
Agency appoints Stephen Lee as Head of Data & Analytics and Matt DeZarlo as Group Director, Media to power smarter, more human media Mediaplus North America, the media agency under...
New automotive marketing solution helps automotive retailers match keywords to organic traffic potential and align inventory with true customer demand Catalyst IQ announced a new Search Engine Optimization (SEO), Answer...
Vaimo, a global leader in digital commerce and experience solutions, today announced the appointment of Andy Clark as Vice President of Alliances, North America. In this role, Andy will lead...
Qualtrics, the leader and creator of the experience management (XM) category, today announced the appointment of Jason Maynard as Chief Executive Officer, effective immediately. Maynard will also join the Qualtrics...
Rokt mParticle, the leading real-time customer data platform (CDP), continues the rollout of Match Boost, their latest CDP capability. This feature enriches first-party audiences at the point of activation to...
B2B Identity-Powered, Log-Level Campaign Measurement Delivers Unprecedented Visibility and Accuracy Across Eight Leading Ad Platforms Today, Bombora, the true B2B data pioneer, announced the expansion of B2beacon™, a digital campaign measurement...
Highlights of TAG Impact & Compliance Report Include €3.45 Billion in Ad Fraud Savings for European Advertisers, Increase in High-Value Threat Intel, and Safer Ad Placements The Trustworthy Accountability Group (TAG), the...
Brandi AI launches a new AI Visibility Index series measuring how markets are represented in AI-generated answers Brandi AI™, the leading platform for enterprise AI visibility and Generative Engine Optimization...
NBCUniversal and Paramount Global are the inaugural media partners to integrate EDO’s Always-On TV and Streaming performance data — covering all advertisers across their linear and streaming platforms EDO, the...
