Canela Media, a leading digital media technology company, today announced that it has been certified as a Women/Minority Business Enterprise (WMBE) by the Supplier Clearinghouse for the Utility Supplier Diversity Program of the California Public Utilities Commission (CPUC).
“We are thrilled to have been given this opportunity by the Supplier Clearinghouse and are excited to begin serving additional clients looking to support minority and female owned businesses,” said Isabel Rafferty, CEO and Founder of Canela Media. “We are proud to be a woman and minority owned business that serves brands who aim to target multicultural consumers through a combination of market and technological expertise.”
The CPUC’s Utility Supplier Diversity Program helps manage California utility costs through increased competition and inclusion in the utility supply chains. The CPUC’s Utility Supplier Diversity Program encourages utilities to spend 15 percent of their procurement dollars with businesses that are minority-owned (MBE); 5 percent with women-owned (WBE); 1.5 percent with disabled veteran-owned (DVBE); and also with lesbian, gay, bisexual, and transgender (LGBT)-owned (LGBTBE) businesses.
Canela uses rich data to precisely identify a multicultural audience to connect brands using display and video ads. Canela enables brands to engage with the largest network of premium owned and operated U.S. Hispanic websites, as well as conduct multicultural influencer marketing using Canela’s proprietary platform.
About Canela Media
Canela Media is a leading digital media technology company that uses predictive intelligence, audience analysis and matchmaking machine learning technology to connect brands with multicultural audiences through influencer marketing, audio and display advertising. Ranked as one of the top five Hispanic media companies by ComScore, Canela Media combines deep data insights with breakthrough culturally relevant creative campaigns and meaningful authentic digital experiences.
Canela Media is a minority and female owned business based in San Diego with offices in Los Angeles, New York, and Chicago. For more information please visit http://www.CanelaMedia.com.