Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the expansion of Adelphic® advertising software’s suite of campaign performance and measurement tools to include ‘Conversion Lift,’ an identity-based measurement...
With privacy guidelines changing constantly, marketers are getting ahead of the shifting digital identity landscape and seeking solutions that allow them to continue to reach the right audiences without interruption – while...
After unveiling its proprietary NFT platform, The Lab, and posting $80M in revenue in 2020 and 109% growth in Q1, driven by the explosive growth and adoption of its trademarked highly-programmable NFT,...
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced a new partnership with The Global Disinformation Index (GDI), making IAS the first ad verification company to...
Extreme Reach (ER), the global advertising, analytics and rights management platform built for all forms of TV and streaming video, today announced it has been included in the AdExchanger 2021 Programmatic Power Players. Each...
The 2021 Shanghai International Advertising Festival kicked off on Wednesday. Eyeing on the development of digital advertising, the meeting discussed digital transformation of the industry, integrated development of advertising in...
BBTV Holdings Inc. (TSX: BBTV) (OTCQX: BBTVF) (“BBTV” or the “Company”), the leading creator monetization company with a mission to help creators become more successful, has engaged Martin Cass as a strategic consultant for its Advertising...
Constellation Agency, a hybrid adtech and SaaS platform company, today launched a new end-to-end ad unit creation tool for its proprietary Alexia platform that helps brands to deploy large scale,...
Think-Traffic, a full-service advertising agency headquartered in Philadelphia, has been named the agency-of-record for three national fast-casual restaurant chains, it was announced today by Kate Talamo, president. The three new accounts are Colorado-based...
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced that it has published three new customer case studies highlighting the benefits of using...
