Shirofune, the leading digital advertising automation management tool, announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration. With the new feature, Shirofune now allows for...
Digital Media Solutions, Inc. (OTCMKTS: DMSL) (“DMS” or the “Company”), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, today announced financial results for the fourth...
Impact Media, an innovative newcomer in the digital advertising space, announces its launch. Dedicated to serving brands and independent advertising agencies, Impact Media introduces a visionary model where clients only...
As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimentation. According to WARC data, only a...
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modeling capabilities for advertisers. This...
Grocery TV, an in-store digital advertising network reaching 1 in 5 Americans, today announced the results of a meta analysis that showed, on average, consumer packaged goods (CPG) brands achieve...
Internet advertising revenues reached a record-high of $225 billion, increasing by 7.3% year-over-year overall (YoY) between 2022 and 2023, according to the newly released “IAB Internet Advertising Revenue Report: Full Year...
Skai, the omnichannel advertising platform uniquely focused on walled garden media, just announced the winners of its 2024 ShopAble Media Awards, which honor consumer goods and retail brands and agencies...
U.S. shoppers almost twice as likely to be influenced by ads served to them on retailers’ websites compared to marketplaces, Intellias’ research shows 25% are now influenced to buy products...
Seedtag, the leading contextual advertising company, has appointed Kara Ullmann as Head of Political in the US. In her new role, Kara will be responsible for establishing Seedtag’s go-to-market strategy, building key...
