LiveRamp launches first-ever ‘data scoring initiative’
The initiative is introduced to facilitate the marketers with a system to check the quality of third-party data The biggest issue that digital marketers face in the present scenario is...
Mobile Marketing
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Barometric® Raises the Bar for Measurement of Print Media Advertising
Holistic measurement and tracking solution opens up new visibility within legacy marketing channel NEW YORK–(BUSINESS WIRE)–Barometric, MRC accredited provider of advanced cross-environment tracking and measurement solutions, today announced its new...
OpenX Expands Mobile and Video Product Leadership Team
OpenX Expands Mobile and Video Product Leadership Team; Welcomes Senior Hires from Viacom, Hulu and AdColony Mobile and video growth continues to surge in Q1 of 2018 outpacing overall industry...
Thinknear Launches Geolink, First Self-Serve Mobile Advertising Platform
Thinknear by Telenav, a leading location-based mobile marketing company, announces the release of Geolink, a self-serve mobile advertising platform that utilizes the company’s proven location-targeting and campaign-optimization technology. Geolink enables users...
