Business Outcomes Are Now the Top Buyer KPI
Today, IAB released the second half of its “2024 IAB Digital Video Ad Spend & Strategy Report,” revealing insights into the buy-side’s selection criteria for investing in digital video channels,...
Video Advertising
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Magnite is Preferred Technology Partner to Enhance TELUS’ CTV Offering
Magnite, the largest independent sell-side advertising company, announced TELUS, a world-leading communications technology company, has selected Magnite’s SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada. TELUS will...
Voler Strategic Advisors wins at 45th Annual Telly Awards for...
Voler Strategic Advisors is the winner of four Telly Awards in the categories of Education Institution; Diversity, Equity & Inclusion; Education Institution; and Education & Discovery. Over 200 leading experts...
Magnite’s SpringServe Powering Video Advertising for YTV in Japan
Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation’s (YTV) on demand services, ytv MyDo! and...
Biddeo.io Expands into US; Appoints Adam Kline as North America...
Biddeo.io, a global technology platform that helps advertisers expand the reach of online video ad campaigns while ensuring brand safety and suitability, today announced the appointment of Adam Kline as...
Innovid Releases “CTV x Commerce 2024” Report
Innovid (NYSE:CTV), a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced the release of “CTV x Commerce...
Connatix Unveils Data Suite to Boost Video Addressability for Advertisers
Connatix, the leading video technology company for premium publishers and advertisers, today announced the launch of its Data Intelligence Suite. This comprehensive offering brings together fragmented identity and contextual data...
ITV Transforms Streaming with Real-Time Ad Delivery
ITV, the UK’s largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the 40 million registered users...
Taoping launches New Enhanced AI-Powered Smart Terminal
Taoping Inc. (Nasdaq: TAOP, the “Company”), a developer of innovative smart cloud platform services and solutions, new media and artificial intelligence solutions, today unveiled a new, upgraded AI-powered smart terminal. This...
Tiger Pistol’s New Playbook Unlocks the Power of Vertical Video...
Tiger Pistol, the leading local social media advertising platform, recently announced its latest resource for brand marketers: “The Ultimate Guide to Vertical Video Advertising.” This comprehensive playbook is designed to...
