Net Conversion Acquires Elevate the Outcome
Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, announced the acquisition of Elevate the Outcome, a specialized media buying firm known for...
Data Analytics
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CULTURE+ Group Appoints Roberto Ramos as Group President
CULTURE+ GROUP has appointed Roberto Ramos Group President & Chief Brand Officer, a new position. Bringing extensive experience from leading agencies and as the founder of The Ideatelier, a global cultural...
DoubleVerify Launches Content-Level Controls on Meta
DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels expanding the company’s footprint...
DataChat Launches as Snowflake Native App on Snowflake Marketplace
DataChat, a no-code, generative AI platform that delivers speed to insights, announced it is now available on Snowflake Marketplace. As a Snowflake Native App, DataChat will enable joint customers to ask questions...
Smartsheet Report Shows Marketers Rethinking Business Impact Metrics
Smartsheet, the AI-enhanced enterprise-grade work management platform, announced the release of its 2025 Pulse of Marketing Report. This comprehensive study aggregates insights from more than 1,200 marketing and creative professionals...
Exafluence Announced the Launch of ExfDigital Studio
Exafluence Inc., a rapidly expanding data and analytics firm, is thrilled to announce the launch of ExfDigital Studio, a comprehensive GenAI-powered hub that offers a suite of pre-built apps. Tailored...
SplitMetrics Expands Partnership with AppsFlyer as Premier Partner
App growth solutions company, SplitMetrics, has strengthened its partnership by achieving the Premier Partner status with AppsFlyer, the global leader in marketing measurement, attribution, and data analytics. The integration of SplitMetrics...
Fresche Solutions Acquires OmniData Insights
Fresche Solutions, a global leader in IBM i modernization and transformation, acquires OmniData Insights, a Microsoft Gold-certified leader specializing in AI-enabled Data and Analytics modernization. This strategic move marks a significant...
AppsFlyer Poised for Growth with New CBO Appointment
AppsFlyer, the global leader in mobile measurement, attribution, and data analytics, announced the promotion of Gal Ekstein to the role of Chief Business Officer (CBO). In his new role, Ekstein...
American Strategies and Real Strategies Merge with Statara Solutions
Statara Solutions, a leader in data analytics, customer intelligence, and media buying, announced its merger with American Strategies, a nationally recognized public opinion research firm, and Real Strategies, a strategic...
