Copper, a leading provider of CRM for G Suite, today announced its inaugural recognition by Gartner in the 2019 Magic Quadrant for Sales Force Automation. We believe this recognition represents further validation of Copper’s diverse approach to legacy software and proves that its native integrations within G Suite are designed for the modern workforce.
Copper is the first CRM built for managing all type of relationship across the business – from finance to marketing and sales – without ever leaving your inbox. Copper has been a CRM partner with Google since the early beginning of its Chrome extension in 2014. From the start, Copper has integrated with all of Google’s tools including Sheets, Hangouts, Gmail, and Docs so employees can work smarter and more efficiently. In addition, Copper made the move to GCP earlier this year to improve the company’s reliability, scalability, security and overall experience for customers, while providing the company with more control over its infrastructure. By utilizing AI and its deep Google partnerships, Copper is able to deliver an innovative and easy-to-use CRM tool that works for all.
CEO of Copper, Dennis Fois said that at Copper, they believe they are redefining the meaning of being a CRM company. Ninety percent of their functionality are accessible directly in Gmail and the rest are just a click away. He also said that the next generation of business apps will intelligently run behind the scenes – giving sales, marketing, creatives, finance, IT and others the functionality of stand-alone software in the comfort of the productivity tools they use every day, and Copper is excited because they know that they are leading the way.
Unlike most enterprise software today, Copper puts the power directly in employee’s hands by providing them with the tools they need for collaboration and success. Copper provides a single view into a relationship status and works in the background of tasks so workflows are never interrupted, making business decisions bulletproof. It supports a wide range of integrations like Xero, QuickBooks, and DocuSign – that allow users to share relationship data from vendors, customers, partners, and investments, directly within the Gmail extension.
According to the Gartner report, The Sales Force Automation market grew 12.8 percent to an estimated $6.9 billion in 2018. Vendors improved AI for data capture, relationship intelligence and predictive analytics in the past year. Their evaluation of 19 vendors helps application leaders choose the solution that best meets their sales execution requirements. Gartner evaluated the 19 sales force automation vendors based on their ability to execute and completeness of vision.