Email Marketing

Cordial to Host Innovative Marketing Event, Plans to Launch Five New Products

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Cordial, a next-generation enterprise email platform, will host their first annual conference called Bespoke. Over 250 clients and brands are attending the client-centric conference where Cordial will announce five new product features to help marketers create tailored customer experiences.

The new product features are:

  • Podium, an intuitive, visual campaign orchestration layer that enables marketers to tailor sophisticated orchestrations that adapt to changing customer signals. Podium helps drive revenue with relevant and personalized communications.
  • Open Channel, which sends real-time event data and content to internal and external systems, making Cordial an orchestration hub for the entire marketing tech stack. Open Channel can allow a store to have knowledge of a customer’s online cart before the customer arrives at a brick-and-mortar store location. It can also deliver personalized coupons to in-store customers.
  • Cordial Experiments builds on machine learning capabilities to programmatically test and optimize promotional messages in real-time. Cordial Experiments can automatically shift message volume to the highest performing variant, removing the need for manual A/B testing.
  • ETL (Extract, Transfer, and Load), unifies all customer data from multiple sources. ETL can ingest and feed out data from any data source and any format into and out of the Cordial Platform. ETL breaks data silos and unifies marketing technology, making migration from legacy platform to Cordial a smooth process. ETL is able to identify and process data from multiple data sources, such as store POS, returns database, online purchases, and in-store beacon activity.
  • A completed mobile offering, which allows users to leverage cross channel campaigns in Podium by sending push notification and SMS to customers. Mobile messaging allows the user to send discounts, promotions, and relevant customer interests. With in-app messages, customers can experience a customized and personalized interaction.

Bespoke will also feature marketing leaders from some of the world’s most successful brands to discuss and explore emerging industry trends, and learn how forward-thinking companies are using technology to solve their most complex marketing challenges.

“We had an historic 2018 in terms of growth and the evolution of our platform,” said Cordial CEO Jeremy Swift. “Our clients are leveraging our platform no matter where they are in their journey, from creating basic customer segments all the way to sending billions of 1:1 bespoke messages every year.”

Customer buying behavior is changing faster than most companies can keep up with. Time, place and device are now constantly shifting variables, generating a massive amount of widely dispersed data. Most legacy marketing technology platforms weren’t built to move as quickly as today’s consumers, and weren’t designed to process the amount of real-time customer data required to create timely, personalized experiences. Technology acquisitions and bolt-on fixes have resulted in overloaded IT teams, lengthy campaign creation cycles, and poor customer experiences.

As veterans of the email marketing space, Cordial founders Jeremy Swift, Chris McGreal and Adam Gillespie foresaw early on how the industry would progress and existing solutions would become ineffective. Instead of making iterative improvements to existing framework, they spent years coding and building an entirely new architecture with comprehensive data processing capabilities at its core. Developed from the ground up, Cordial empowers brands to create rich, personalized customer experiences based on real-time data across multiple messaging channels.

Forward-thinking marketers are moving toward integrated customer messaging solutions. In order to keep pace with customers, solutions must combine the traditional ESP with real-time behavioral triggers and multichannel messaging capabilities that activate real-time data from web, mobile, point-of-sale transactions, and CRM systems. Innovative companies across a number of industries, including Revolve Clothing, 1-800 Contacts, La Quinta, and The Mighty are leveraging Cordial to ensure they’re able to deliver relevant, personalized messaging to their customers at scale and speed.

One of Cordial’s key differentiators is its depth of data processing capabilities, a critical strength as clients look to streamline their marketing stacks. This strength was recognized by Gartner as the firm named Cordial a “Cool Vendor in Multichannel Marketing.”

About Cordial
Cordial is a next-generation email and messaging platform built on real-time data. Our goal is to help marketers leverage their data to create timely, personalized experiences for their customers across channels. Instead of relying on multiple technologies and messaging providers, Cordial enables brands to simplify their processes by consolidating promotional, triggered, transactional, and lifecycle messaging to create unified brand experiences that make the customer the center of every interaction. Recently named a Gartner “Cool Vendor in Multichannel Marketing,” and one of San Diego’s best places to work by the San Diego Business Journal, Cordial is striving to be the last messaging provider marketers will ever need.

Travis Griffith

SOURCE Cordial
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