Customer Data Platform

PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth

Yes Lifecycle Marketing today announced that PayForward, an exclusive membership rewards program provider, has selected its multichannel marketing communications and analytics platform … Chandrima SamantaJuly 17, 2018, 1:39 pmNovember 4, 20190

OneTrust releases first free assessment tool for the new California privacy law

Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation … Chandrima SamantaJuly 16, 2018, 3:16 pmNovember 4, 20190

Customer Data Platform, Data Management

LinkedIn adopts new measures to help connect its users better

LinkedIn is a favorite social media channel having more than 560 million members. These members are spread all over the … Chandrima SamantaJuly 3, 2018, 3:47 pmFebruary 7, 20240

Content & Experience, Customer Data Platform, Optimization, Personalization & Testing

Importance of Cross-Device Identification and its Use in Marketing

Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to … Chandrima SamantaJune 29, 2018, 9:51 amNovember 1, 20190

Customer Data Platform, Data Management

Independent Research Firm Recognizes Manthan as a Strong Performer in Customer Analytics

Manthan, the globally recognized innovator enabling next generation retailing with proven expertise in Advanced Analytics, announced that it has been … Chandrima SamantaJune 15, 2018, 9:16 amNovember 1, 20190