EasyRedir, the world’s leading URL redirection service, proudly announces its rebranding to urllo (UR-loh), marking a pivotal moment in its decade-long journey. urllo transforms the concept of URL redirection from a niche utility into a comprehensive suite of enterprise-grade tools designed to meet the growing complexity of today’s digital infrastructure.
The new identity reflects urllo’s expanded mission to secure and streamline every digital connection, ensuring infrastructure stability and adaptability for clients across industries. urllo’s modern branding, anchored by its signature “urllo Purple” logo and the tagline “Every connection matters,” signals its dedication to maintaining seamless, secure connections without compromising performance.
Why urllo, why now?
As EasyRedir celebrates a decade of pioneering work in URL redirection, the company’s commitment to providing stable and secure digital connections remains stronger than ever. Originally created to provide a simple solution for web and IT teams managing URL redirects, EasyRedir has grown into a global leader serving over 1,000 clients across 75+ countries and managing 18 billion redirects annually with near-instantaneous performance. Clients include leading companies like IKEA, Porsche, Cheesecake Factory, Getty Images, IDEO and Eurostar.
“Ten years ago, we recognized a gap in URL management, which was crucial for digital infrastructure but was often overlooked. Today, as urllo, we’re providing the innovative tools and expertise companies need to stay connected with their audiences,” said William Richards, Founder and CEO of urllo.
What sets urllo apart?
urllo stands out with an unmatched combination of security, scalability and speed. With 117 global points of presence and a 99.9999% historical uptime, urllo delivers the highest level of reliability, ensuring their audiences stay connected wherever they are. As digital ecosystems grow more complex, urllo’s robust suite of tools simplifies the process for IT, WebOps, marketing and SEO teams, helping them navigate change confidently, protect their SEO investments and provide smooth, uninterrupted user journeys.
“We’re reaffirming our promise to enterprises that every connection matters. This rebrand is our way of saying we’re ready to lead in this space for the next ten years and beyond, making sure we’re building a future where we’ll protect, strengthen and evolve the connections that matter to your company,” added William.
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