Fabletics today announced the appointment of Ilona Aman as Chief Marketing Officer, effective immediately. In her role, Aman will be responsible for leading the company’s brand marketing strategy, creative and collaborations to implement the brand’s strategic vision. In addition to leading the marketing function, Aman will also oversee retail, digital, membership, social and public relations.
“I’ve been a big fan of Fabletics for a long time and admire the company’s commitment to product innovation, community and consumer-centric thinking, and ability to move quickly to serve the consumer at every one of their touchpoints,” said Aman. “It’s an exciting time to join Fabletics as we focus on delivering compelling and immersive retail experiences, expanding our digital footprint and continuing to introduce new and unexpected collaborations to our consumers.”
Prior to joining Fabletics, Aman served as Chief Brand Officer for the ARIA Exchange, a WEB3 company specializing in NFTs across sports and entertainment. Prior to ARIA, she was the global director of brand marketing at adidas where she was responsible for leading creative, storytelling and building a brand marketing offense for the Beyoncé/Ivy Park and Pharrell Williams partnerships. Aman also spent more than a decade at Nike leading multiple brand and retail initiatives for the NFL, MLB and NCAA as well as numerous athletes, including Kobe Bryant, Lebron James as well as overseeing the first-ever World Basketball Festival across Nike Basketball, Jordan Brand and Converse.
“We’re focused on Fabletics’ next phase of growth and bringing our loyal community of VIPs even closer to the brand through unique storytelling, highly-customized retail experiences and products that they can’t get anywhere else,” said Don Ressler co-founder of Fabletics. “Ilona’s creative and dynamic approach to marketing is undoubtedly the right fit for Fabletics and we’re thrilled to welcome her to the team.”
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