FleishmanHillard and Wibbitz today announced a collaboration to develop AI-powered video services and expertise for the communications industry and its clients. The relationship leverages Wibbitz’s AI-based video creation platform and FleishmanHillard’s expertise in reaching and communicating with audiences in an impactful way.
FleishmanHillard’s technology sector and social and innovation practice teams are already exploring key areas in AI-powered video with Wibbitz, developing solutions to help clients:
- Create customized video in real time that connects with micro-communities.
- Develop bespoke content for media and influencers that can quickly and visually communicate a story.
- Produce professional, mobile-friendly video news releases without expensive equipment or video expertise.
- Explore new areas, such as personalized video, for employee communications.
“Leading publishing companies have been utilizing Wibbitz for the past few years and we’re ready to bring the solution to a new industry,” said Zohar Dayan, Wibbitz CEO & Co-founder. “Our technology allows content creators to quickly and easily produce videos at a remarkably low cost. Our work with FleishmanHillard will help companies take our technology and experiment with new ways to tell their stories in a nimble and groundbreaking way.”
FleishmanHillard and Wibbitz are currently testing joint implementations of the platform, and have plans to roll it out globally. As part of the multifaceted partnership, the agency is working with Wibbitz to develop new types of automated distribution services to help clients reach audiences and micro-communities more efficiently and effectively.
“Our goal is to look around corners and innovate for the future of the media and communications industry,” said Ephraim Cohen, senior vice president and senior partner, general manager for FleishmanHillard’s New York office. “By working with Wibbitz to develop future video tools and services, we can ensure we are delivering cutting edge programs for our clients. The Wibbitz partnership allows us to develop an AI-powered tool to help any communications professional deliver high-quality, customized video at scale.”
Learn more about how AI is infiltrating our world in FleishmanHillard’s new industry report, Artificial Intelligence & Communications, The Fads. The Fears. The Future., with research from FleishmanHillard TRUE Global Intelligence.
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About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; 2017 ICCO Network of the Year for the Americas and EMEA; PRWeek’s Best Places to Work 2017; PR News’ Best Places to Work in PR 2016-2017; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top 50 Companies for Executive Women” for 2010-2018. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc., that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
About Wibbitz
Wibbitz is an automated video creation platform that empowers professional storytellers at the world’s leading publishers, brands, and agencies. The platform leverages patented AI technology to simplify video production processes, helping content creators quickly and easily produce beautiful videos for every platform and channel. Creators have access to personalized video templates, intuitive editing tools, a team of in-house experts, and millions of licensed photos, videos, and soundtracks to ensure that each video captures their unique brand voice. Wibbitz supports video creation for over 600 partners, including Bloomberg, The Weather Channel, Reuters, A&E, TripAdvisor, and Birchbox. Wibbitz was founded in 2011 and has offices in New York City, Tel Aviv, Paris, and London. For more information, visit www.wibbitz.com and follow @wibbitz.
SOURCE FleishmanHillard
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