Commerce & Sales, Ecommerce

Frost & Sullivan Promotes Malaysia’s B2C E-Commerce Market in 2018

Marketing Strategies

Though the Business to Consumer (B2C) e-commerce market of Malaysia observed a slight decline in Q1 2018 after a highly profitable quarter in 2017, it promises strong YOY Growth according to Frost & Sullivan. The e-commerce market all over Malaysia is currently endorsing event-based promotional activities to captivate the shopping momentum of last quarter in 2017.

In Q1 2018, the market declined marginally by 2.1% to US$792 million. Besides Shopee and Qoo10 several leading companies registered a decline in their profit mainly due to less number of appealing offers in comparison to last quarter.

Naveen Mishra, E-Commerce Program Director at Frost & Sullivan Asia-Pacific, expressed, “Shopee significantly improved its market position as it continued to increase its market share by controlling over 15% of the market on account of significant improvements in its basket size.” Avinash Sachdeva, Industry Principal at Frost & Sullivan Asia-Pacific further added, “With a limited number of promotions and events during the quarter, smaller market players observed lower customer traction and lost their market share to Shopee.”

Frost & Sullivan has recently researched on “E-Commerce” mainly focusing on Business to Consumer (B2C) market of Shopee, Lazada, Bukalapak and other leading entrepreneurs. They have promised steady YOY Growth after their survey.

Frost & Sullivan is a pioneering Growth Partnership Company which works alongside with clients to achieve transformational growth for them and provide insight into global challenges faced by the market participants. They are in the business for more than 50 years and have devised growth strategies for more than 1000 global leaders and emerging business houses and public sector companies.

The company was founded in 1961 and has its headquarter in Mountain View, California. It has been instrumental in providing a reliable, realistic vision and strategies for the clients. They help the organization to set long-term objectives as well as provide the base for building the growth pipeline for the clients.

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