Social & Relationships, Social Media Marketing & Monitoring

GetResponse launches new social media app Beam

Free Beam App Lights the Way for Small Business Owners and Digital Marketers to Easily Promote and Measure Online Video Campaigns
GetResponse Launches “Beam” Social Media Marketing App, Making It Easy for Anybody to Create and Promote High Production Quality Videos, Animations and Slideshows

GetResponse, the global innovator in digital and email marketing, today announced it has expanded its digital marketing portfolio with the introduction of “Beam,” an app that makes it easy for anybody to create high production value videos, animated slideshows, and photo collages and promote them on social media. Beam was designed for small business owners and novice digital marketers that don’t have the time, budget or advanced skills to create high quality, customized online visual marketing campaigns.

Without requiring any design skills, users can quickly and easily take existing photos and images, insert them into one of more than 150 eye-catching templates, apply stunning visuals, graphics and compelling text, and customize the videos, slideshows and collages to reflect their brand. The visuals are easily uploaded to Facebook, Instagram and Twitter. For further inspiration, Beam provides insight on what’s trending online and features analytics for tracking and continuously improving the performance of online marketing campaigns. Beam is available as a free app, or for businesses that require advanced features and functions, the pro app is available through a subscription.

“We thought jumping on the video marketing craze required hours of time and a big budget but after using Beam for a few hours, we were up and running with our first video marketing campaign,” said Krista Liebmann, vice president of communications, Rootopia. “With Beam, our videos look professional and they’re already driving traffic and sales. We’re also able to drive more successful cross-channel campaigns that boost awareness and sales.”

In response to high consumer engagement and demand, video marketing continues to grow. According to Cisco’s Visual Networking Index: Forecast and Methodology, 2016-2021, globally IP video traffic will be 82 percent of all consumer Internet traffic by 2021. Additionally, industry analysts at Aberdeen report that video marketers get 66 percent more qualified leads per year and achieve a 54 percent increase in brand awareness.

“For more than 20 years GetResponse has provided the platform to enable small business owners to succeed with online marketing through email, webinars, CRM systems, and marketing automation tools,” said Simon Grabowski, CEO, GetResponse. “The launch of Beam further expands our portfolio and demonstrates our continued commitment to meet the needs of today’s small business owners by making it easy to attract and engage customers through video.”

Beam is now available on iTunes and Google Play and it runs on both iOS and Android platforms. The paid subscription version, which features premium templates and customized branding, is $9.99 per month.

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