Google has recently announced a partnership program which would include more than 500 certified companies to offer training and development on the proper implementation of Google Marketing Platform products in the business. With this announcement, Google is now classifying the advertising arena into three important brands- Google Marketing Platform, Google Ads, and Google Ad Manager. It is a new approach to update and reinforce the marketing partner program of the company.
Google Marketing Platform now merges the DoubleClick advertising products as well as the Google Analytics 360 Suite into one solution for the benefit of marketing agencies. According to Chip Hall, managing director for media platforms at Google, “Whether you’re looking to build skills in-house or partner with a service provider, the program helps ensure the needed skills and resources are readily available.”
Google has decided to include three partner designations in the program.
• Certified Individuals:
This group consists of all the companies having marketing experts who have complete certifications for every product under the Google Marketing Platform.
• Certified Companies:
This group includes the companies who have certified employees in their payroll to offer training, development, consultation, operations and technical support for the implementation of Google Marketing Platform products in the business.
• Sales Partners:
These agencies would sell Google Marketing Platform technology products on behalf of the parent company. The firms would work in close collaboration with Google in offering services and consulting to the marketers.
According to Google, when a company owns the Partnership badge, you can assume that the firms are carefully vetted and meet Google’s standard in delivering services. Google also qualifies these organizations to be a trusted business partner in offering services and support for amplifying the business.
Currently, there are more than 500 companies who have registered in the Google Marketing Platform Partners program. This program helps the partners with the resources and expertise to help them achieve “stellar” success in their marketing arena.