Marketing Analytics, Performance & Attribution

Google Selects Webpals Mobile to Join App Campaign Partner Program

Google to Recommend Webpals Mobile to Advertisers to Help Clients Manage and Up-Level Their Creatives with End-To-End Services
Google Selects Webpals Mobile to Join App Campaign Partner Program

Webpals Mobile, the mobile-app user acquisition division of leading performance marketing company Webpals Group, today was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives.

Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the expertise and resources needed to take action. With rapidly growing opportunities and competition in the mobile space, users are beginning to demand more apps and better channels for discovery. This demand requires app advertisers to elevate their campaign performance by driving the adoption of the best creative practices at scale to stay ahead of the pack.

“We are excited to be recognized by Google for our work in helping app advertisers develop enhanced campaign management solutions, tapping into our in-house creative teams to assemble a unique narrative for each partner,” said Inbal Lavi, CEO of Webpals Group. “At Webpals Group, we place value on our creative capabilities to help advertisers take concrete steps to achieve maximum app campaign results. Now, as a trusted Google partner, we can create assets across the entire range of Google’s app formats and inventory to increase our clients’ marketing success.”

Webpals Mobile’ creatives have the capabilities to provide app advertisers with the opportunity to fully leverage the wide variety of all relevant Google properties, including Google Play, Search, YouTube, and the Google Display Network.

By focusing on innovative, immersive and personalized creatives, Webpals Mobile will help its partners create compelling images, videos, and banners, in all sizes and formats and in accordance with Google’s best practices. This announcement signifies the readiness of Webpals Mobile to help advertisers develop effective, creative campaigns that can grow their user base in a more relevant and profitable fashion.

Webpals Mobile
Webpals Mobile is a performance-driven mobile-app user acquisition company, creating highly targeted campaigns for leading global finance, eCommerce, travel, entertainment apps and mobile games. It is part of Webpals Group, a performance marketing company, specializing in driving high value users to online and mobile businesses. Utilizing proprietary technology, thousands of exclusively managed web assets in over 18 languages, and with over 400 employees hailing from around the world, Webpals works with partners on a performance basis, meaning that the company only succeeds when our partners succeed. Webpals Group is wholly owned by XLMedia (AIM: XLM).

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