Guest Blogs

Programmatic Advertising
Guest Blogs

OPPORTUNITIES AND THREATS OF SOCIAL MEDIA AUTOMATION

The Advent of Messenger and Bots present both Opportunities and Threats This blog discusses the opportunities and threats of Social …
Social Media Automation
gerri Knilans, Guest Blogs

Three Keys to an Effective Social Selling Strategy

The average person will spend five years of their life on social media. The simple truth is: social networking technology …
Programmatic Advertising
Guest Blogs

UNLOCK “THE VALUE” IN CUSTOMER LIFETIME VALUE

We recently hosted a webinar featuring Forrester Principal Analyst Brandon Purcell and Julie Schmidt, SVP of Analytics and Insights at …
Social Media Automation
gerri Knilans, Guest Blogs

How to Create Stellar Call-to-Actions

How to Create Stellar Call-to-Actions The “call to action” (CTA) is an essential component of any marketing initiative. It’s the …
Advertising
gerri Knilans, Guest Blogs

How to Establish an Effective Marketing Analytics Process

Data-driven marketing analysis is pivotal to the success of any marketing effort. Without the insights and direction analytics provide, companies …
marketing solutions
Guest Blogs

Build Authority Through Content Marketing

“Authority” and “Expert” are two terms that you’ve no doubt heard quite often in the realm of Internet Marketing. They …
Advertising
Guest Blogs

You never get a second chance to make a great first impression.

While it may be a cliché, it’s true. The first interaction of the brand is critical in setting the tone …
Advertising
gerri Knilans, Guest Blogs

What Every Marketer Needs to Know about Content Development

Content creation, syndication and consumption platforms are like every other aspect of business. They are constantly changing. To ensure your …
Social Media Automation
Guest Blogs

The Challenge of Lead Routing is that You’re Always Behind

At the speed that most sales organizations move these days, Sales Operations and Marketing Operations are constantly being asked to …
Martech
Guest Blogs, Laura Christensen

The Importance of Trust Between Email Senders and Subscribers

Performance metrics are critical to assess the success of email marketing. Much time and attention is spent analyzing open rates, …
Martech
gerri Knilans, Guest Blogs

Marketing Technology: Today and in the Future

When it comes to technology, almost nothing is built to last. Next year there will be a new app or …

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