Guest Blogs
Guest Blogs
The Devaluation of Content is a Problem for Marketers
There was a time when click through rates for display banners averaged over 5%, they are now down at about 0.06%. …Guest Blogs
Mind the Gaps: Apply Marketing Skills Where It Matters Most
A tough (but great) boss at SAP once said to me: “I know that when I invest in Sales guys …Guest Blogs
Stealing from competitors to help your content succeed
Ok, so maybe stealing is too strong of a word, but the great thing about digital marketing is you have …Guest Blogs, Laura Christensen
Coming to Terms with Terms & Conditions Emails
Do you remember what your inbox looked like one year ago? In the weeks leading up to Europe’s General Data …Guest Blogs
3 Reasons Digital Marketing Certificates are a Waste of Money
One of the questions I’ve been asked most over the past 18 months is – how do I get started …Guest Blogs, pradyut hande
7 Push Notification Mistakes Mobile Marketers Must Avoid (at all costs!)
Being a mobile marketer in today’s hyper-competitive app ecosystem is a massive challenge. You’ve worked incredibly hard to acquire users, …Guest Blogs
The Softer Side of Email Personalization
In email marketing we talk about subscriber engagement a lot. If your emails aren’t relevant to your subscribers, they’ll end …Guest Blogs
Automating Creativity: 5 reasons why AI should define your content strategy in 2019
Artificial Intelligence (AI) is no longer the pipe dream that it seemed in sci-fi movies 30 years ago. Now, every …Guest Blogs, Laura Christensen
What’s Ahead: Email Marketing Predictions for 2019
Many email marketers are busy setting new goals for the year ahead. In order to prioritize, it’s important to consider …Guest Blogs
An Argument for Benching Your Super Bowl Campaign
You’d think after 52 Super Bowls we’d all get a little tired of rehashing the big marketing moments. Yet here …Guest Blogs
Using AI-ML in transactional email marketing
Specific problems which are tackled: Stop spammers from signing up and sending emails Dynamic warmup based on performance, type of …
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