Guidance, a full service ecommerce agency Appointed to PAB

Industry leading ecommerce agency, Guidance, selected for exclusive partner advisory board to collaborate with Episerver early and often
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Guidance, a full service ecommerce agency driving business for retailers, brands and manufactures, has been named to the Partner Advisory Board (PAB) of Episerver™, the customer-centric digital experience company. Episerver’s PAB is an exclusive set of Episerver partners selected to advise Episerver on product strategy, market intelligence and overall go-to-market strategy. Guidance has been selected based on its extensive knowledge of Episerver’s portfolio, the key market demands driving customer adoption of digital marketing technologies and a broad understanding of the needs of a variety of key industries.

Guidance offers more than 25 years of experience as an industry leading ecommerce agency dedicated to growth oriented mid-market and enterprise branded manufacturers and merchants in both B2C and B2B with industry leading practices in development, commerce strategy, mobile optimization, UI/UC, design and system integration. Guidance differentiates its Episerver practice through:

  • Living and breathing digital by designing, developing and delivering growth-oriented commerce solutions for brands.
  • A team of seasoned professionals providing top of the line commerce solutions that have helped digital newcomers and retail veterans like Benefit Cosmetics and Burlington Coat Factory grow, flourish and reach their full potential in highly competitive markets.
  • Creating unforgettable, show-stopping experiences online through turnkey technical solutions in strategy, creative, commerce, optimization, acceleration and managed services.

“Guidance is extremely excited to be part of the Episerver Partner Advisory Board not only to provide our unique outlook on growth strategy but to deliver high-quality solutions for customers amongst like-minded peers,” said Jason Meugniot, CEO of Guidance. “Our team is always evolving and striving for innovation. By combining our feedback and experience, we can deliver a better overall business solution for Episerver customers.”

As a PAB member, Guidance will routinely meet with Episerver executives to ensure a continuous feedback loop as well as obtain advanced access to product launches, company news, partner tools and other drivers of partner-vendor success. A current Leader in the Gartner Magic Quadrant for Digital Experience Platforms[AD1], Episerver continues double-digit growth in new customers drawn to its Customer-Centric Digital Experience Platform™. Enhanced by its acquisitions of B2B commerce leader Insite Software and analytics and personalization provider Idio, and experience optimization platform Optimizely, Episerver boasts a best-in-class content management system (Content Cloud), robust digital commerce (Commerce Cloud), and advanced analytics and personalization (Intelligence Cloud).

“Partners work with our customers day in and day out and have their thumb on the pulse of industry changes,” said Diane Schmidt, regional vice president of partner development at Episerver. “Having Guidance as part of the PAB, means they are joining a formal sounding board for our end-to-end strategy to help us be even more alert to market changes and demand to ensure mutual success. We’re looking to roll up our sleeves with Guidance.”

Guidance has helped over 500 clients looking for accelerated growth, competitive differentiation and unique and compelling customer experiences and engagement. Guidance has helped clients like Thermon, providing them with a future-focused platform, and Burlington Coat Factory, transforming its customer experience for its main clothing and accessories websites, as well as its baby apparel and coat sub-sites on the Episerver Commerce platform.

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