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Invoca Named a Hot Vendor in Conversational Intelligence by Aragon Research

Invoca Named a Hot Vendor in Conversational Intelligence by Aragon Research

Invoca, an AI-powered call tracking and analytics company, has been named a “Hot Vendor in Conversational Intelligence for 20191 by Aragon Research. The report identifies solutions from the emerging conversational intelligence market that enable organizations to predict customer or prospect behavior by using AI-based voice analytics.

Aragon Research recognizes noteworthy, visionary and innovative Hot Vendors in various markets such as conversational intelligence, sales engagement, customer journey mapping, intelligent contact center, conversational AI, intelligent content analytics for voice, in addition to others. This recognition for Invoca comes on the heels of recent accolades including Best Call Analytics Platform in the Marketing Technology Awards and the 2019 Artificial Intelligence Excellence Award from Business Intelligence Group.

Invoca offers advanced AI, rich analytics, and call routing capabilities, which marketers are using to create a more cohesive and personalized customer experience at leading enterprise brands including, DISH, LendingTree, University Hospitals, and Frontier Communications. For example, marketing teams can automatically get insights from individual conversations with consumers — such as what product they are interested in, or their stage in the buying journey — and use that data tailor consumers’ digital interactions with Google, Facebook, Adobe, and other platforms.

“The ability for AI to turn spoken conversations into actionable insights is disrupting marketing, sales, and customer support, especially for high-touch industries like healthcare and financial services where phone conversations are key,” said Gregg Johnson, CEO of Invoca. “For marketers in particular, the ability to push conversational intelligence directly into their existing martech stack for campaign optimization and personalization provides net new opportunities to drive business results. We believe this recognition from Aragon Research as a Hot Vendor reflects our success and continued investment in serving our customers and delivering an industry leading product.”

Required Disclaimer: Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.

About Invoca
Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls. Invoca delivers real-time call analytics to help marketers take informed actions based on data generated before and during a phone conversation. As a result, marketers can dramatically improve ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns. With Fortune 500 customers in telecommunications, financial services, insurance, healthcare, and home services, Invoca’s platform integrates with Google Marketing Platform, Facebook, Adobe Experience Cloud, and Salesforce Sales and Marketing Clouds. Invoca has raised over $60M from Accel Partners, Upfront Ventures, Morgan Stanley Alternative Investment Partners, Salesforce Ventures, and Rincon Venture Partners. For more information, visit

Aragon Research. “Hot Vendors in Conversational Intelligence, 2019” by Samra Anees, May 2019.


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