Issuu, the world’s largest digital discovery and publishing platform, today announced it has made two major marketing hires: Kevin Walker as Senior Vice President of Marketing and Michelle Zucca as Global Head of Digital Marketing. They will be responsible for leading content marketing programs, brand management and demand generation to support the company’s strategic growth plan martech news.
“As a profitable and growing company, Issuu is continuing to expand our offerings in order to best serve our current customers, as well as further extend our base to the hundreds of millions of SMBs worldwide. With this new marketing push, our goal is to become the core platform that enables these businesses to tell their stories, share content and connect with their audiences, everywhere,” said Joe Hyrkin, CEO, Issuu. “Both Kevin and Michelle have a huge focus on customer experience and bring a wealth of knowledge in growing SaaS businesses that will be instrumental for our next stage of growth and beyond martech.”
Prior to Issuu, Walker served as Vice President, Marketing at InVision, a digital customer experience product design platform. Previously, he spent five years at Indeed, where he led country strategy and field marketing during its $300 million to $3 billion revenue growth phase. He also held a number of senior level marketing roles at Dell.
“I was drawn to Issuu due to the company’s attention to solving the biggest pain points of today’s creators who are looking to share content on a greater scale, engage further with their audiences or even build a sustainable business,” said Walker. “Issuu has been at the forefront of innovation, developing solutions that help them achieve goals, and with exciting new features in the pipeline, I’m looking forward to working with Michelle and Issuu’s impressive team to continue building on Issuu’s successes.”
Zucca came to Issuu from Skillz, a leading mobile eSports platform, where as the Head of Marketing she helped double revenue from $400 million to $800 million in six months. Before Skillz, she was the Senior Director of Campaigns and Digital Marketing at Singularity University, a global learning and innovation community using technologies to tackle the world’s biggest challenges social media advertising.
Over the last year, Issuu has focused on streamlining the Story creation and distribution process and has rolled out a number of solutions within the Issuu Story Cloud, including top-tier integrations with InDesign, Dropbox, Google AMP and Google Drive. It also recently launched Issuu Promote, a Story Ad tool that, when combined with Adobe InDesign, allows users to create and serve Facebook and Instagram Story-formatted ads directly from InDesign. Still currently in beta, Issuu Promote has received positive feedback from test users.