Iterable, the leading cross-channel engagement platform, today announced the full speaker lineup for the virtual version of its signature growth marketing conference, Activate. The first-ever virtual conference from Iterable will be a full-day event on June 24 delivering insight-rich sessions on how forward-thinking marketers are overcoming business challenges and creating innovative campaigns.
“We couldn’t be more excited to hold Activate remotely this year,” said Justin Zhu, co-founder and CEO of Iterable. “Without travel or scheduling restrictions, marketing professionals from across the globe will have access to world-class industry leaders, 15+ sessions, a digital expo hall and virtual networking—all at no cost.”
The panel of marketing industry leaders featured in Activate Live’s lineup will align with two session tracks: Customer-First and Tech-Forward. The Customer-First track will focus on the role of empathy in growth marketing, equipping attendees with the tactics and skills they need to create human connections and build long-term loyalty.
Attendees on the Customer-First track will hear from marketing experts such as Katie Raynolds, Retention Marketing Manager at Redfin, who will lead a session on writing engaging email copy, and Alex Reed, co-founder and CMO of Truman’s, who will share how to breathe life into product categories that need a fresh start.
The Tech-Forward track will dive deep into the growth marketing technology stack and explore the inner workings of cross-channel integration and automation. Attendees will learn best practices for creating, executing and optimizing campaigns across email, mobile push, in-app messaging and more.
On the Tech-Forward track, attendees will hear from experts including Neil Wainwright, CEO of UpHabit, who will lead a session on how to use in-app messaging for customer onboarding and engagement, and Bridget Overson, Associate Marketing Manager at Care.com, who will discuss how to standardize marketing messaging for maximum efficiency.
Keynote speakers include Jonathan Mildenhall, the former CMO of Airbnb and current co-founder and CEO of TwentyFirstCenturyBrand, who will enlighten attendees on how to build a “21st-century brand,” and Brendan Witcher, VP and Principal Analyst at Forrester, who will follow with his keynote speech on the new digital imperative for delivering individualized customer experiences.
The opening keynote will be presented by Justin Zhu, co-founder and CEO of Iterable, and Bela Stepanova, VP of Product.
“Our incredible panel of speakers are experts at putting customers first and leading tech-forward programs that are designed to drive growth,” said Justin Zhu, co-founder and CEO of Iterable. “The diverse backgrounds of these experts range from user acquisition and retention to CRM and loyalty and more—each lending a unique insight for today’s marketers.”
View Iterable’s full speaker lineup and sessions for Activate Live here.