Javelin Agency today announced the promotion of Tina Posey to the position of CEO.
Posey, a 30-year industry veteran, has served as president of Javelin for the past three years, helping redefine and transform the agency’s offering around creatively-led, data-inspired and ROI-driven customer marketing.
“Tina’s passion for the business and commitment to building commercial value for our clients gives her a unique ability to lead people and steadily drive growth,” said Luke Taylor, CEO of Omnicom Precision Marketing Group.
Under Posey’s leadership, Javelin has expanded its core capabilities in marketing technology, omnichannel creative development and analytics, with a focus on creating personalized brand experiences that drive business outcomes. The Dallas-based agency has also grown its US footprint, opening a new, fully-integrated office in Los Angeles in 2017, and expanding its healthcare practice in New York.
“In an environment where brands are increasingly defined by the experiences of customers, Javelin is at the forefront of reinventing the architecture that creates better connections between customers and brands,” said Posey. “I’m proud to lead Javelin as we continue to build scalable ecosystems that deliver more intentional and differentiated experiences for our clients’ customers.”