Upholding its vision to provide disruptive and innovative services that lead change, Impact Group, a leading sales and marketing agency that works with over 700 consumer packaged goods (CPG) brands, announced that it has entered into a partnership with Arena, based in Rogers, Arkansas. The arena is a sales and marketing agency (SMA) that is solely focused on driving growth and sales for CPG companies at Walmart and Sam’s Club. As a well-respected SMA, Arena will increase Impact Group’s coverage in all Walmart and Sam’s Club stores nationally. In addition to coverage of Walmart, this partnership will give Impact Group a larger presence in the Health and Beauty care categories.
“Impact Group has driven leadership across the U.S. marketplace in all classes of trade, and the newly formed partnership with Arena extends that leadership with the largest retailer in the United States,” said Marie Hanson, Chief Client Officer of Impact Group.
Arena represents clients to retailers throughout North America, utilizing a variety of tools and strategies to foster incremental sales growth over time and data-driven analytics to justify strategy decisions, including shopper marketing. Arena provides services such as sales, analytics, supply chain, strategy, execution, and marketing.
“Over four years ago, Arena was formed, inspired by Theodore Roosevelt’s famous speech, Man in the Arena,” said Dan Arnsperger, CEO and Founder of Arena. “Roosevelt encouraged us all to Dare Greatly, and this is the spirit Arena has embodied from our founding through today as we have advanced the vision of entrepreneurs across dozens of partners.”
“We Dare Greatly again as we partner with Impact Group to provide a truly national solution for our clients,” said Arnsperger. “Impact Group is full of the same entrepreneurial spirit that has guided Arena these past few years, and we are honored to play a part in their overall growth strategy. The arena is relentless about winning with clients at Walmart and Sam’s, and I look forward to this continuing through this new partnership.”