Social Media Marketing & Monitoring

Marketing Town unveils Pay-as-you-grow model and announces acquisition and mergers

social media marketing agency

The hybrid agency specializing in marketing performance and customer engagement, Marketing Town, has announced the acquisition and merger of Amaze Zing Media and Aditus Audience Acquisition intending to further enhance the offerings and services of the company while combating the challenges of the current landscape as well as present economic climate. The martech news space recognizes both these entities for being leaders in publishing media, and with this new merger under the Marketing Town Group, both of them will be seen providing the opportunities for developing robust user experiences for online merchants as well as shoppers. The company will continue enhancing and refining its presence in the marketplace as a one-stop solution for lead generation and performance marketing.

The CEO and founder, Marketing Town, Ken Leren stated that the Aditus Audience Acquisition had been under process for six months. But the merger of Amaze Zing Media with the company was a direct response to backing the sector during the wake of the pandemic.

Ken further added that over the past half-decade, the organization has been committed to helping the enterprises and businesses understand the way taken by their customers for purchasing products, learning which offers and channels will prove to be most effective at particular stages as well as the levels and stages where people abandon their baskets. These mergers and acquisitions are a representation of the ongoing transformation of the company as well as the backing of the firm to its clients thriving within the subscription economy.

In addition to this, the firm has also rolled out its pay-as-you-grow pricing model on the Marketing Town platform which will be available to a majority of customers without any additional costs.

Core features like affiliate tracking and management, bespoke API integrations, landing page engagement tracking, bespoke API integrations, abandoned browse automation, advanced customizable lead validation suite, and bespoke reporting suite along with many others will now be accessible to brands.

To know more about such martech news and information, follow the martech cube. Martech cube delivers regular updates about the upcoming and ongoing trends from in and around the martech industry.


    ABOUT THE AUTHOR

    Chandrima Samanta
    Content-Editor at MartechCube
    Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.

    Previous ArticleNext Article