Martech Cube, a leading Martech publisher and services firm, has released the Prerequisites to CDP Vendor Selection Buyer’s Guide 2019, an aggregation of several shortlisted factors that can deliver significant business value to the tech clients.
The carefully curated and segmented list of solutions addresses the hierarchy of choice of any particular Buyer and channels these choices into different segments based on both priority and relevancy. For this, they have made use of several customer use-cases with particular outcomes that can fulfill the need of the Buyer on the whole. Based on the use-cases they have tried to shortlist a few factors and a few vendors who stand out in the CDP arena. It is aimed to best serve the client’s decision-making process.
From defining CDP to discussing the prerequisites to the vendor selection to unique aspects and core competencies of a CDP over other marketing software to discussing the industrial use-cases and outcomes, the Prerequisites to CDP Vendor Selection Buyer’s Guide 2019 comprises of 5 parts which has been subjected to several use-cases , customer reviews, factor research and marketing data accumulated over the years.
The segmented 5 parts of the Buyer’s Guide comprises of :
Part 1: Introduction to CDP
It contains a basic introduction to CDP along with evaluating the importance and need of it in today’s operational and highly functional market space.
Part 2: Differentiation Aspects
Weighs CDP against the already existing and trending marketing software.
Part 3: Evolution of CDP
Includes the history of marketing software and evaluates the legacy software and their fundamentals which finally lead to the coining of CDP.
Part 4: Buyer’s Core Components
Evaluates Buyer’s needs in a three-segment divided flow which ranges the prerequisites, Use-cases along with outcomes and the core competencies of a CDP.
Part 5: Vendor Profiles & MTC Picks
As per our research based on several features we have shortlisted certain vendors and study each vendor along with a weighed measure of their competencies and uniqueness. The vendors are further classified as per business size ann all-round competency.
About Martech Cube:
We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to the Marketing Technology arena and the people who buy, influence and consume MarTech around the world.
For more information visit : https://www.martechcube.com/
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