Marketing Analytics, Performance & Attribution

Merkle/HelloWorld Named a Strong Performer Among Loyalty Service Providers

Merkle/HelloWorld Named a Strong Performer Among Loyalty Service Providers

Merkle (, a leading technology-enabled, data-driven performance marketing agency, announced that Forrester Research, Inc., an independent research firm, named Merkle/HelloWorld a Strong Performer in The Forrester Wave™: Loyalty Service Providers, Q3 2019.

The Forrester report assesses the state of the loyalty service providers landscape and compares 14 vendors across 22 criteria. The report evaluates providers that offer services to support loyalty strategy development, program management, loyalty marketing, analytics, and creative.

Merkle/HelloWorld received the highest scores possible in the criteria of Loyalty Program Management Services, Experience Design Services, Marketing Services, Creative Services, Privacy & Security, Account Management, Account Retention, and [number of] Loyalty Clients. The company received positive client feedback, with one client referencing that account teams “empower clients with the expertise that they have in a nimble way.”

Forrester also cited Merkle/HelloWorld for “building emotional connections with customers regardless of tactic,” due to the core of its trademarked Human Loyalty® philosophy and for HelloWorld’s legacy experience in games management, including promotions management, digital engagement, and legal capabilities. Furthermore, report author Emily Collins, principal analyst at Forrester, noted in the report that “brands, especially those in consumer goods, high-tech, and healthcare, will appreciate Merkle/HelloWorld’s broad and deep capabilities for loyalty and engagement marketing.”

“We are honored to be ranked as a Strong Performer in the Forrester report, which we believe validates our commitment to evolve the loyalty customer experience and our signature Human Loyalty data-driven philosophy,” said Peter DeNunzio, CEO of HelloWorld and Head of Promotions & Loyalty Solutions at Merkle. “Loyalty plays an important role in a brand’s customer experience strategy. Our continued mission is to partner with our clients to create moments of value that drive ultimate brand-consumer loyalty.”

To learn more about Merkle/HelloWorld’s ranking as a Strong Performer in The Forrester Wave™: Loyalty Technology Platforms, Q2 2019

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit

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