A technology-powered, data-driven performance marketing leader, Merkle today announced that it has been named as one of the top performance marketing agencies by Forrester Research, Inc. one of the leading independent research firms. The agency was acknowledged for its customer-centric approach to performance marketing and for being strong in both programmatic display and paid search.
The Forrester Wave: Performance Marketing Agencies was recently released by Forrester for Q3 2019, recognizing Merkle a strong performer. The report evaluates the condition of the performance marketing agency landscape and how 12 providers measure up to help B2C Marketing Professionals. Criteria are grouped into three high-level categories, current offering, market presence, and strategy. Multichannel planning, strategy, and global execution are key differentiators and are important in meeting client demands.
Merkle got the highest scores possible in the criteria of Market Approach, Search Engine Optimization, Paid Search, and Privacy, as well as among the highest scores in the Paid Social and Programmatic Display criteria. Clients gave a lot of positive feedback to Merkle and the report noted its “people-first approach to performance marketing fed by clients’ hashed first-party data” and “highly verticalized go-to-market approach.”
Patrick Hounsell, EVP & GM, Performance Media, at Merkle, said that they are proud to be included among the top performance marketing agencies in Forrester’s report. They believe that this ranking as a strong performer confirms their dedication to the world-class brands they serve and the standard of excellence with which they deliver people-based marketing services, including Search and Programmatic. Merkle’s unique approach to performance marketing is rooted in their deep heritage in data and analytics. Their application of insights gleaned from robust CRM data drives exceptional media performance and more personalized experiences.
Forrester also referred Merkle for its “methodical and strategic perspective to develop strategies from a cross-channel campaign level right down to individual channels,” that supports experience and expertise of Merkle in database marketing. Additionally, the authors of the report, Collin Colburn and Stephanie Liu, analysts at Forrester, noted in the report that Merkle is unique in this evaluation “since it isn’t afraid to manage and handle clients’ first-party personally recognizable information (PII).”