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In-House Techhub

Native Advertising – A beginner’s Guide

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Dives into aspects of native advertising and what are the types of native ads platform and native ads company which are trending.

Digital advertising is the base form of marketing to gain traction and engaging the target audience. With the growing needs increases the need for different channels for the purpose of advertising. Native advertising takes this game to another level by bringing out different ways to get their message out to the audience. 

Before diving deeper into the genre of native advertising and native ads platform, let us first start with why native advertising is important and how it functions.

What Is Native Advertising?

Native ads are a type of paid media that fits the form and functionality of the user experience on a particular site or app onto which they are placed in the first place. They are the ads that blend naturally with their placement.

According to recent United States Report Native advertising is witnessing double the total digital advertising revenue in the country, on the whole, Native content based ads are found everywhere, ranging from third-party publisher sites to your favorite social media channels. Since they fit seamlessly into redefining the User Experience, hence they are increasingly contextual than any other forms of advertising in comparison. Instead of making the audience feel suspicious about it they make sure that the audience trusts them with the information. 

Even if we refer to some of the most popular statistics we can clearly conclude that native advertising is increasing growing and taking the market by storm.

Without wasting much time let us explore the most common types of native advertising that 

1. In-Feed Units

In-feed units are the ones that are being outlined above If you are seeing posts that appear in your social media feeds. They have already been pre-installed and fed onto your timeline. These placements are paid by the companies who use various tools such as a CDP and DMP to gather intelligence to source customer feeds and interest groups to seep into the prospect’s feeds and gauge their attention. They are directly in line with other relatable articles, posts or other forms of editorial content.

2. Paid Search Units

Native advertising is an extremely popular form of advertising with a Search engine perspective. Have you ever bid on the top of the page advertising placements. They are precisely the advertising placements. When considered in terms of a technicality they are native ad placements as these are made to look like organic search results. Native video advertising also is gaining a lot of momentum for its highly defined user experience. 

3. Subscription and Recommendation widgets

Another spot where you’ll discover local advertisements on distributer destinations, social media channels, and even search engine results pages, is in the recommendation widgets. You’ll frequently observe these promotions off to the side of a site page, or even toward the part of the arrangement, to prescribe extra content you may like.

4. Promoted Listings

If you have online shopping habits you would have noticed that whenever you search for one particular option numerous options in retrospect with your shopping search occurs. This is because the vendors pay to get their product ads placed into your search listings. For ex – If you are searching for a particular antivirus at amazon, then you see several recommendations on your page for the same. This is a stealthy and efficient native advertising example.

5. Display Ad With Native Elements

This is one of the most refined forms of native advertising due to its contextual nature. In this case, the ads look similar to any other ad. They might even appear in ad containers and banner. However, they are always contextually relevant to the site you are browsing on.

For ex – If you are searching for a recipe for cheesecake, and you see the ad for a brand of cheesecake. This improves your browsing experience.

    ABOUT THE AUTHOR
    https://www.linkedin.com/in/pradyut-v-hande-43619076/

    Chandrima Samanta
    Content-Editor at MartechCube
    Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.

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