Marketing Automation Named Leader in G2 Account-Based Advertising Software

Highest Satisfaction Scores for Overall Customer, Features, Integrations and Campaign Planning
marketing automation, the autonomous demand generation company, today announced it was named in the top leadership position in the G2 Summer 2020 Grid® Report for Account-Based Advertising Software.

This continues the recent accolades for the company, moving up since last year’s report and being named in several Summer 2020 reports as a leader or high performer. The top score is sourced from actual customer feedback and includes: estimated ROI, meets requirements, user adoption and likelihood to recommend.

Metadata was named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. received the highest Satisfaction score among products in Account-Based Advertising. 99% of users rated it 4 or 5 stars, 99% of users believe it is headed in the right direction, and users said they would be likely to recommend at a rate of 93%. Additionally, Metadata customers noted that they achieved positive ROI within just seven months compared to 12 – 31 months from competing platforms and the industry average of 16 months. Metadata is also in the Marketing Account Intelligence, Account-Based Analytics, and Account-Based Orchestration Platforms categories.

“Our customers are using Metadata to drive change in the industry, embracing autonomous software technologies to improve the way they execute their demand generation and ABM programs and leveraging technology to pinpoint audiences that are most likely to buy through scaled experimentation,“ Jason Widup, VP Marketing, Metadata. “We value our relationships with our customers and are honored to see this leadership spot from G2 for the Summer 2020 report and high scores for Metadata across repeated G2 reviews. We look forward to continuing to help our customers achieve faster ROI and leverage Metadata to efficiently scale their demand generation efforts.”

Metadata’s autonomous demand generation software is a massive advantage for marketing teams as it sets the entire martech stack on autopilot by connecting existing tools and putting them to work. Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible.

G2 Crowd’s Grid is based on real, unbiased user reviews and rates platforms algorithmically from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks. The G2 Crowd ranking takes into account several factors buyers should consider including product attributes, vendor market presence, customer satisfaction, G2 Net Promoter Score® and the quality and age of reviews. Vendors in both reports are ranked by customer satisfaction and market presence. A few headlines from customer reviews include:
“Paid Social Experimentation and Pipeline Effectiveness on Autopilot”
“For anyone evaluating ABM platforms – Metadata needs to be on your shortlist”
“Great value add for DG teams looking to scale”
“ Perfects ABM Audiences by Adding Faces and Names to Them”
“Stopped leaking wasted marketing spend”
“Metadata is a no brainer for B2B and ABM marketers!” Named Leader in G2 Account-Based Advertising Software

“Marketers are under constant pressure to show ROI, automate processes with marketing software, and deliver results of campaigns,” said Kara Kennedy, Director of Market Research, G2. “In G2’s Summer 2020 Grid® Report for Account-Based Advertising, Metadata received an overall high customer satisfaction score. Reviewers gave the product high marks for features related to integrations, testing, and digital advertising. Metadata also provided the fastest time to ROI of any product in the report.”

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