With retailers expressing supply chain issues and empty shelves for the holidays, MINISO is well stocked and ready for the busy shopping season. The joyful lifestyle brand of affordable, “10 N’ Under” quality products recently added new locations in the U.S. and Canada, with 18 additional stores scheduled to open from coast to coast in the next two months.
The new stores are in California, Maryland, New Jersey, New York, Delaware, Massachusetts, Pennsylvania, Texas and Virginia. The first 100 customers at each grand opening will receive free goodie bags and shoppers can enter a raffle to win gift vouchers up to $300. Social media influencers will also be on hand to participate in the festivities.
“This holiday, MINISO is the place to go to find fully-stocked stores of unique lighthearted offerings under $10,” said Andrew Xie, General Manager of MINISO North America. “Our long-standing relationships with manufacturers allow us to effectively plan ahead to determine the amount of inventory and guaranteed shipping requirements needed to ensure consumers enjoy a pleasant shopping experience. With thousands of vendors across the world and a footprint in over 90 countries, we have a top supply chain model that delivers.”
MINISO offers exclusive licensing with major brands and a fun experience, particularly for Generation Z shoppers looking for quality goods at affordable prices. The retailer is known for its plush toys, home décor and organizers, beauty and wellness items, fashion accessories, and electronics. Customers enjoy the original licensing collaborations with their favorite characters such as Marvel, Mickey Mouse & Friends, Sanrio, We Bare Bears, Tom & Jerry and Coca-Cola.
MINISO arrived in the U.S. in April 2017, finding success in the West Coast markets. The expansion will position MINISO as the #1 $10 store in North America.
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