Digital Advertising

MiQ announced business milestones

Proactive approach to meeting advertisers' evolving needs fuels company success, prompting new strategic U.S. hires to support continued growth

MiQ’s unwavering commitment to improving the digital advertising ecosystem – coupled with a proactive approach to fulfilling the needs of advertisers – has fueled ongoing success for the business, including outperforming industry growth for the year and realizing strong momentum in Q1 2024 alone. Today, the leading global programmatic media partner announced several strategic U.S. leadership hires that will prove instrumental in further scaling the business and elevating client service moving forward.

MiQ appointed Ryan Griffin as Senior Vice President, Strategic Partnerships in the U.S. With a hybrid background in strategy and commercial roles at companies like Niantic, Flipboard, and AdColony, as well as extensive agency experience working with blue-chip brands, Griffin will be instrumental in nurturing collaboration in partnerships that support national customer service efforts. His focus on strengthening relationships across clients will also be critical for the business and aligns with MiQ’s goals to deliver unparalleled value to brands and agencies.

To provide even greater value to clients across markets through localized support, MiQ has made several other strategic hires that bring a wealth of experience and expertise to their respective areas. Amanda Whiteman joins as Regional Vice President, Mid-Atlantic; Corrie Overby as Regional Vice President of Account Management, Midwest; Megan Birschbach as Regional Vice President, Great Lakes; and Marli Varian as Regional Vice President, Account Management, Northeast. Each executive will be pivotal to MiQ’s growth strategy by strengthening its presence in key regions and deepening its understanding of client needs across diverse markets and industries.

“Our strong performance is a testament to our team’s dedication to delivering unparalleled programmatic solutions and results for our clients,” said Paul Moreton, MiQ’s EVP Operations in the U.S. “As the advertising landscape continues to evolve at an unprecedented pace, we remain committed to staying ahead of the curve and providing innovative solutions, unmatched customer service, and expert guidance. We’re confident that the depth of experience and acumen that this new talent brings will be essential to delivering on that promise, and will continue to strengthen our abilities at the local and vertical level for our clients to succeed.”

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