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Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running

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Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second year running by the Mobile Marketing Association.

Mindshare was given the accolade for its industry leading work and also for winning 16 awards in the Global MMA SMARTIES Awards making it the most awarded agency after picking up awards across categories and clients. Mindshare won 3 Gold (from ChinaAustralia and Canada), 6 Silver and 7 Bronze awards. (see full list below). Mindshare North America also won in the North America SMARTIES, announced simultaneously, with three awards across the categories of Voice, Messaging, and Marketing within a Mobile Gaming Environment.

The Global and North America MMA SMARTIES awards added to the agency’s growing collection this year, including: 2 in the Latin America SMARTIES (2 Bronze); 14 in the India SMARTIES (4 Gold, 5 Silver, 5 Bronze) and 6 in the China SMARTIES (Grand Prix, 1 Gold, 3 Silver and 1 Bronze). Mindshare is also shortlisted for a further 17 EMEA SMARTIES, 4 South African SMARTIES and 32 Indonesian SMARTIES, all of which competitions will be awarded later this year.

The Agency of the Year accolade was awarded by the MMA for Mindshare’s continuing excellence in all aspects of mobile marketing, bringing deep understanding on how mobile sits at the centre of the most effective customer experiences and driving great business results for clients. It comes after Mindshare was also ranked as the number one global agency network and number one media agency in the MMA SMARTIES Business Impact Index in April. The Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers, brands and technology enablers driving significant business impact through mobile-first campaigns.

Speaking about Mindshare’s achievements, Sheryl Daija, Chief Strategy Officer, MMA, said: “We would like to offer a big MMA congratulation to all the Smarties winners for being courageous and taking risks. All our industry award winners are the innovators and disruptors who are leading and growing the mobile marketing industry.”

Nick Emery, Global CEO Mindshare, said: “We’re really pleased, thank you MMA – we love winning and any modern agency needs to be at the top of their game with all things mobile.”

Mindshare has spearheaded a number of different programs and research initiatives to push the boundaries of media and emerging technologies this year. One of these is the Media Dystopia series that imagines the fate of media based on the emerging trends of today, featuring hypotheses and provocations for the future of marketing – with more episodes to come. Another is the launch of the first phase of the agency’s blockchain pilot on the Zilliqa platform, testing the use of blockchain technology in advertising.

Mindshare MMA Global SMARTIES Winners:

Brand Awareness 
BRONZE: Doritos and Mindshare China for “Beating the Unbeatable”

Product / Services Launch 
BRONZE: Rexona and Mindshare Indonesia for”Rexona Movement For Movement”

Social Impact / Not For Profit 
SILVER: Mirinda and Mindshare India for “Breaking the deafening silence – Mirinda Release the Pressure”

Cross Media  
SILVER: Doritos and Mindshare China for “Beating the Unbeatable” 
BRONZE: Rexona and Mindshare Indonesia for “Rexona Movement For Movement”

Cross Mobile Integration  
SILVER: Uniqlo and Mindshare China for “Top Gifting Choice”

Marketing within a Mobile Gaming Environment  
GOLD: KFC and Mindshare China for “Turning KFC into gamer’s playground”

BRONZE: Pepsodent White and Mindshare for “Pepsodent Nightbrushing via Storytelling”

Mobile Social  
GOLD: Foxtel and Mindshare Australia for “The Wentworth Rat” 
SILVER: Aditya Birla Capital Health Insurance and Mindshare India for “#JumpForHealth” 
BRONZE: Uniqlo and Mindshare China for “Top Gifting Choice”

Location Based Services or Targeting  
SILVER: Uniqlo and Mindshare China for “Hijacking the Largest Shopping Festival in the World” 
SILVER: KFC and Mindshare China for “Turning KFC into gamer’s playground” 
BRONZE: Uniqlo and Mindshare China for “Top Gifting Choice”

Mobile Video 
BRONZE: Nestle Indonesia “DANCOW Advanced Excelnutri+”and Mindshare Indonesia for “DANCOW Advanced Excelnutri+ “Iya Boleh 2.0″”

GOLD: Ford and Mindshare Canada for “Ford EcoSport: In-Car AR”

Mindshare MMA North America SMARTIES Winners:

Marketing within a Mobile Gaming Environment
BRONZE: Tyson, Mindshare, and Twitch  for “Tyson Game Day

BRONZE: Forevermark and Mindshare for “Forevermark Chatbot”

SILVER: Hellmann’s / Best Foods and Mindshare for “Hellmann’s Best Food Recipes”

About Mindshare: 
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with 116 offices in 86 countries and billings of $35bn (source: RECMA). We aim to be our clients’ lead business partner, to grow their business and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation because in today’s world everything begins and ends in media. We create new things and have fun doing it. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group.

About GroupM: 
GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

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