Customer Experience, Service & Success

MRM//McCann Adds to Senior Global, APAC and U.S. Leadership


MRM//McCann, a leading global customer relationship agency, today announced a series of key leadership appointments across its network, including a new Global Chief Operating Officer. The announcement of senior executives promoted and hired follows the recent promotion of Kate MacNevin to Global Chief Executive Officer of MRM//McCann.

“Because of our growth, our expanded capabilities and our increasing creative and business prominence, we are proud that we are able to attract many talented and experienced leaders to our global network as well as continue to promote from within,” said MacNevin, who noted that the current appointments include five global, Asia Pacific and North American executives. “I am very excited to work with each of these dynamic individuals to help drive our business even further forward and help our many valued clients achieve their brand and business goals.”

For the worldwide network, Bradley Rogers has joined as Global Chief Operating Officer (COO). Previously COO at Neo@Ogilvy, he will be responsible for spearheading all operations across all departments and regions globally. Working closely with MacNevin, who was previously COO, he will provide the engagement and vision necessary to ensure global efficiency, consistency and excellence in all of the agency’s objectives and initiatives.

Internationally, Nick Handel has been promoted to Regional Managing Director, MRM//McCann, Asia Pacific. He has been with McCann Worldgroup for nearly a decade, first as Managing Director of MRM//McCann Singapore and then as CEO of McCann Worldgroup, Singapore. Under his leadership, the Singapore office has achieved notable growth and industry recognition, including being named Singapore’s Digital Agency of the Year at the Campaign Asia-Pacific Awards, Singapore’s CRM Agency of the Year at the Marketing Magazine Agency of the Year Awards and Southeast Asia’s Integrated Agency of the Year at the Campaign Asia-Pacific Awards.

In North AmericaSamantha Nyhan has been named President, MRM//McCann U.S. West, where she will be leading day-to-day operations of the agency’s Salt Lake City and San Francisco offices. A digital marketing pioneer with a wealth of experience building, testing and optimizing the best technology-driven marketing solutions for her clients, Nyhan will be based out of Salt Lake City. She joins MRM//McCann from SapientRazorfish, a division of Publicis Groupe, which she joined in 2000, most recently acting as Managing Director of the Pacific Northwest.

At MRM//McCann Detroit, Mark Rebhan has joined the team as Executive Vice President, Director of Strategy, and Jennifer Kohler has been named Senior Vice President of Diversified Accounts. Rebhan was most recently Senior Vice President, Director of Strategy, for partner agency Commonwealth//McCann, where he helped develop and lead the successful “Real People, Not Actors” campaign for Chevrolet. At MRM//McCann, he will be responsible for formalizing strategy discipline and uniting strategists across experience, brand and business strategy, working closely with MRM//McCann Global Chief Strategy Officer Ariana Stolarz. As Senior Vice President, Diversified Accounts, Kohler will be the new business lead for MRM//McCann Detroit, spearheading growth and client development in close cooperation with President Tamy Harms. Kohler has held leadership positions at Doner, Organic and Digitas; most recently, she was Senior Vice President, Client Services at Organic in Los Angeles.

MRM//McCann over the last few years has added many major new global clients, including Honeywell, Corning, Subway, Clarks, L’Oréal, Crystal Cruises, Hitachi and Party City. In addition to winning multiple awards at major awards shows, it has been recognized with some of the industry’s highest accolades, including being designated two years in a row (2017 and 2018) as a “Leader” in Gartner Inc.’s Magic Quadrant for Global Digital Marketing Agencies, as Ad Age‘s B-to-B Agency of the Year in 2018 and as the Top Large Agency of the Year at the Digital Analytics Association’s Quanties Awards.

About MRM//McCann

MRM//McCann, named Ad Age‘s 2018 B-to-B Agency of the Year, is a leading customer relationship agency that helps brands grow meaningful relationships with people. The agency leverages the power of creativity, the beauty of data and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people while driving business results. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40-plus offices across North AmericaLatin AmericaEurope, the Middle East and Asia Pacific. For more information, please visit

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