Marketing Automation

MRP expands team in EMEA

dynamic digital advertising

MRP, a leading account-based marketing company welcomes General Manager of EMEA Operations

MRP, a subsidiary of First Derivatives plc, announced the appointment of Gavin Walsh as General Manager of EMEA Operations, as part of MRP’s plan to expand further across Europe.

Gavin will lead MRP’s rapidly growing operations across the UK and Ireland, which last year saw MRP relocate its Belfast office to accommodate the rapid growth of both businesses. Gavin will take on responsibility for managing both the revenue and cost components of the company’s EMEA operations. MRP’s flagship account-based marketing platform, MRP Prelytix, powered by Kx technology, is the only enterprise-class predictive ABM platform and allows clients to activate dynamic digital advertising informed by real-time insights.

Ajay Subherwal, MRP SVP of Sales, EMEA/APJC said that “Gavin’s demonstratable operational success in the technology space will be a great asset to our European team as we continue to expand the reach of our AI-powered software and services worldwide. Welcoming Gavin strengthens our dynamic team and makes us better equipped for the future.”

Gavin brings more than a decade of sales and marketing leadership to his role at MRP, with extensive experience within advertising and media operations.

Before joining MRP, Gavin served as European and Australian Sales Director at WeWork, where he was responsible for sales and revenue-generating initiatives on behalf of the company’s sales organization. Prior to that, he held leadership positions at LinkedIn and Google. At LinkedIn, Gavin was a leader in the development of a global Client Solutions team, delivering LinkedIn’s largest personnel restructure and driving revenue growth and customer success globally. Moreover, while at Google Gavin led the development of Google Cloud’s first scaled partner program for SMBs and the development of a sales channel for long-tail SMB and Mid-Market advertisers. Gavin holds a bachelor’s degree from Queen’s University Belfast.

Gavin Walsh stated that “I’m delighted to be joining the MRP and FD family to help build on the tremendous success they’ve achieved over the past decade. Personally, I’m excited to be back in Ireland, contributing to the tech scene here and helping generate economic opportunity for the local workforce.”

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