Multipole AI, an AI marketing consultancy and adtech startup builder focused on AI-based marketing and advertising, has formally launched AIMSOO.AI , a free global platform that enables SMEs to be discovered in any AI based search tool, like ChatGPT, Google’s Gemini and Perplexity.
The platform, AIMSOO, was developed and created by former Google APAC Director Martin Bertilsson, senior AI application software engineer Jin Pei Ng, and former Google APAC marketplace and programmatic leader Paul Huynh.
Based in Singapore, AIMSOO enables any business to create an AI-friendly listing and is targeted at the more than 350 million small to medium-sized businesses around the world.
The SME puts in any relevant information and AIMSOO builds an AI-ready profile so that the major AI search platforms, and the next wave of AI agents and assistants can recommend the SME with confidence. The sign up process is simple, free, and businesses do not have to provide code or a website. They simply provide information about their business, get verified, and AIMSOO makes that information available to all AI-tools and players.
Online commerce is projected to reach US$65 trillion by 2030, and discovery and transactions are increasingly shifting into AI-powered interfaces. As that shift accelerates, small businesses that are not visible or accurately represented risk being structurally excluded from how customers find and choose sellers. AIMSOO is built to ensure SMEs can participate in this next phase of digital commerce rather than be left behind by it.
“With more than one billion customers around the world using tools other than Google and Facebook, listing a business just with them is no longer sufficient. Small businesses are losing out on customers who in turn get sub-standard information from their AI-tools and searches. AIMSOO solves this three-way problem in a simple, free and quick solution. Visibility in AI is crucial to business success in the emerging new version of the commercial internet and this is a key piece needed for all business, including the SMEs that are the backbone of all economies.” said CEO Martin Bertilsson,
Full Integration With AI Platforms
The AIMSOO platform enables major AI platforms ChatGPT, Gemini, Perplexity, Anthropic’s Claude, Grok, Microsoft’s CoPilot, and Deepseek to ingest its data and provide the right answers to questions. This improves their services and gives their users a better experience whilst at the same time providing SMEs with more opportunity to expand their customer base.
For SMEs that operate their own website, the platform also provides analysis and tools to improve and increase visibility and presence in AI-search, including the new AEO and GEO platforms.
As a director at Google, Bertilsson was instrumental in launching Google AdX and Google Analytics in Asia, and led major regional initiatives in programmatic advertising, analytics, and performance marketing. He is active at the forefront of LLM and AI Advertising, both as a founder of emerging ad tech ventures and as a consultant and speaker in the evolving AI media landscape. Jin Pei Ng is an AI application engineer who previously worked as a senior software engineer at Intel. She holds a Master’s degree in Computing from NUS School of Computing and has a deep interest in using technology to transform the marketing space.
AIMSOO’s advisers include a raft of industry veterans and experts such as, Adam Coates a former Managing Director at Google, former head of Data at Canva Wendy Glasgow, CEO of DSP Xtend Karam Malhotra as well as Suni Nair, a founder of the AI Video company Clairva.
The AIMSOO platform is available to all businesses around the world.
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