Martech News
ABM
New Breed of General Counsel with Digital Transformation Skills
CLM Futurist and Chief Product Officer Andy Wishart outlined 6 enterprise contract trends in keynote at Agiloft’s industry session at CLOC, the …
ABM
ON24 Announces Account-Based Personalization Capabilities
ON24 (NYSE: ONTF) today announced new account-based marketing (ABM) capabilities across the ON24 platform for sales and marketing to drive greater personalization with …
SEO
Searchbloom Ranks Among Highest-Scoring Businesses
Searchbloom named among best workplaces Searchbloom has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on May …
Retail, Proximity & IoT Marketing
SBI appoints Katrina Engelman as Chief Marketing Officer
Marketing Role to Support Company Growth Initiatives and Accelerated Product and Service Offerings SBI, a Go-to-Market Growth Advisory, today announced …
Optimization, Personalization & Testing
Clinch Continues Global Expansion with New Senior-level Recruits
Executive-level Additions Join to Support New Partner Integrations and the Advancing Agency Adoption of Clinch’s Omnichannel Campaign Management Platform, Flight …
Mobile Apps
Adjust Reports 184% Growth in CTV to Mobile App Installs
Amid steady growth in Connected TV advertising, Adjust empowers marketers to analyze the ‘assisting power’ of CTV Adjust today introduced CTV AdVision — …
Audience/Marketing Data & Data Enhancement
Podcast Advertising has Greater Opportunities to Increase ROI
Podcast audiences grew by 40% in three years; brands can amplify reach by tapping into listener and genre-specific insights using …
Display & Programmatic Advertising
Hivestack Launches Research Division
Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative …
Display & Programmatic Advertising
